subject: How To Optimize Your Domain Name Strategy? [print this page] A domain name is undoubtedly one of the most basic and important components of a business's online presence. This is simply because selecting the right domain name and extension can extend the reach of marketing campaigns and turn high website traffic conversions into sales. It is for these and many more reasons that every entrepreneur needs to formulate and execute an informed domain name strategy to fully leverage online opportunities.
One of the first things that you need to remember while opting for domain registration is that the domain should always be registered in the official business name. This is simply because someone, sooner or later, will seize your "missed" opportunity for his own gain and may thereafter tailor their marketing strategies according to consumer behavior. This means brand dilution and customer diversion that not only negatively affects reputation, demand, sales, and acceptability of your business and its products and services, but also your existing customers may drive to competitors' websites.
In addition to this, you should always ensure that the domain name is kept short, easy, catchy, easy to pronounce and spell, and does not violate anyone else's trademark or appears similar to existing domains. The point to be conveyed is that domain registrations should be facilitated in such a way that they promote a distinct identity. Once you have finalized a domain name, it is best to register any and all abbreviations, acronyms, and short-forms of your business name, products, services, or trademarks. While buying the most popular extension (.com) is believed to be rewarding, it can leave a hole in pocket and it is best that you go for localized domain extensions (such as .com.au) or even .net, .org, and .biz. After all you are done with this; you need to ensure that the finalized name is prominently highlighted through online as well as offline marketing mediums so that the visibility of your online business spreads to all important areas that deserve attention.
If you are new to the world of domain registration and clueless when it comes to finding the perfect name, choosing the services of a professional provider of domain name registration services would be an excellent choice. If the provider also specializes in other services like web hosting, internet marketing, and application development, there is nothing better than that as you can reap the benefits of all (internet marketing, application development, and a web hosting company) by choosing such a multi-specialized provider.
