subject: Stationery Business Open Up The Domestic Battlefield Through E-commerce [print this page] The state of affairs of foreign trade stationery industry can not be optimistic, many foreign trade enterprises have transformed. The technology of information has brought a new mode of communication between enterprises and customers so that change corporate branding, access to consumer demand as well as internal work processes. In order to gain a status in the fierce competition , you should establish a rapid reaction supply chain. Of course, its the best option that develop the e-commerce with agility and integrity of the supply chain.
In terms of established businesses, its not particularly difficult to develop the stationery market. However, there is considerable difficulty for the small and medium-sized foreign trade stationery enterprise to join the e-commerce because of the differences in the various aspects. Therefore, in the Stationery business development strategy, the small and medium-sized enterprise should develop reasonable mode with the e-commerce platform.
In order to achieve the restructuring and development, the best way for the traditional stationery enterprises is to make use of e-commerce to expand sales channels and build its own brand. Stationery network services bring new consumption patterns for customers ---Experience + consumption. Therefore, In the stationery business planning and development of e-commerce, it is necessary to take customer experience at the core , and fully embodied in the various departments of the enterprise and the entire operation of the process.
In addition to the subjective thinking transformation, it also need mature objective conditions. Establishment of agile supply chain will be the key to winning future service enterprises. A complete stationery supply chain which from explore the needs of consumers to the final completion of the service for consumers covers the understanding of consumer demand, mining. And make consumer needs change into product requirements, product requirements change into design requirements. Then go into the product planning, design, manufacturing, logistics, sales, and consumers to obtain satisfactory products and services.
There is no doubt that small and medium-sized foreign trade stationery enterprises will encounter a variety of problems in which the process of the development of e-commerce. These problem will restrict the development of domestic markets and electricity supplier market. Under this integrated pressure, small and medium-sized foreign trade stationery business involved in e-commerce is only a means for corporate strategic development. Whats more, they need to build a solution of a system. How to build the domestic market with e-commerce and create their own brand , not only the awareness of entrepreneurs, but also more support to the direction of the enterprise e-commerce system.
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