subject: The Use Of Colours In Web Design [print this page] Having a handle on the use of colours in web design is the first step in being able to create a site that appeals to users' emotions and excites them about the use of your site. This is not something that you should take lightly when it comes to piecing together how you get your information out there. Keep in mind that people still primarily use the web to access information in as convenient of a way as possible. Don't let this fact escape you as you start putting together the bells and whistles of your site. In the end, it's all about content, but that doesn't mean that your site should look like a rank amateur's. Here are some things to remember as you design the colour scheme of your site and go live.
Red Excites the User
Reds and variations of red are important for creating the anticipation and energy that you will likely want your users to feel as they get ready to use your site. You should experiment with different shades and combinations of colour that use this basic element if you want your user to make a purchasing decision, for example, because it communicates action and energy. Get creative with how you employ it, but don't go overboard. Too much of anything can cease to be good and cross over the line into the realms of distraction. Remember that as you move forward, and as you consider the antithesis of this color variation.
Blue Puts Users at Ease
Calmness and tranquility come naturally for those who use blue as a dominant colour in their web design scheme. Combining blue with a higher energy colour has been done to great effect as well. And remember, blue is not just blue. There are varying shades and mixtures that you can come up with to communicate mixed messages as needed. For instance, a user may be turned off by too much high energy schemes that are generally employed on sites that offer some kind of product or service and encourage users to part with their funds. Uses of blue throughout the site can tone down some of the energy heavy messages that are often necessary in a website or online business.
As you explore the different colour combinations that are out there, search for the meaning behind each color that appeals to you and consider how you want to use that colour in the overall scheme and design of your site. Psychology is important in web design whether it be responsive or otherwise. Don't take it lightly, and do your best to employ it to the maximum effect that is possible. You will be happily surprised at the results that will come your way.
