subject: Best Mobile Advertising Trends Of 2013 [print this page] The trend of mobile advertising is growing at a great pace. With the increasing cut-throat competition, companies are switching to this platform to introduce their products to the customers. This trend is going to last longer considering its repercussions and positive impacts. Below we mention the evolving mobile advertising trends:
Mobile search has been growing as more and more people use their mobile devices and smartphones to search for different products and services. For instance, Google makes most of its money here, as most of the people use this platform. This will definitely be in the trend in the coming years and with time the advertisers will also deliver relevant ads based on the keywords.
Currently, most of the mobile ads are in simple formats. They lack interactivity. With the growing trend for mobile advertising, the concept of rich-media ads is getting popular. No doubt, some brands will be posing a head-on challenge to each other with rich-media ads. Googles acquisition of AdMob and Apples acquisition of Quattro Wireless is a clear indication of the same. Rich-media will change make the ads more interactive and offer an edge to the advertisers.
SMS continues to remain the favorite mode of communication for the mobile subscribers. The reason for the popularity of this medium is the low cost and usability. You do not have to download or install any third party software for the same and with the interesting plans being introduced in the market, everything has become much simpler and within everyones reach. Since, everyone has a mobile device; hence SMSes can play a great role in advertising your products.
Most of the mobile devices feature personal clouds for the users. This makes it easier for the users to store their personal data and share it with their friends. It wont be surprising if this platform becomes a popular platform for advertisers to showcase great offers. Services like Foursquare and Gowalla which offer personal space on mobile and social networking platform are already popular.
Most of the advertisers face a dilemma when it comes to choosing between a mobile site or mobile app. Here we have two major tech giants which have chosen different platforms out of the two. Apple has taken the app route while Google has put its stakes on the mobile site. There are a number of other factors which make the decision making process even more complex.
Geo-location has also emerged as an important concept. This will lead to the development of location-centric apps and thus, this will create a platform for the advertisers to use it for their advantage.
Mobile videos have also attracted the viewers and it is expected that mobile advertisers will also take over this platform to advertise the products. This is the perfect opportunity for mobile advertisers and hence they can follow the trend.
Hence, with so many platforms coming up, mobile advertisers have a lot of opportunity to bang on and introduce their products and services. Its important to stay vigilant and observe the changing trends to offer customers with lucrative options. If these offers are presented on the right platform then they can get huge return on investment. Undoubtedly, in todays time Google and Apple rule the advertising world, hence for other advertisers it will be a tough tech battle ahead and perhaps take a couple of years more to establish themselves. The future of mobile advertising continues to be bright and it is on the different advertisers how to avail this platform to their best advantage.
