subject: Internet Marketing For Small Business [print this page] Why a Small Business Needs Internet Marketing
Doing business in your local market today requires effective Internet Marketing for small business. An effective Internet Marketing Strategy is not just important for big Fortune 500 companies, but also for local Mom-and-Pop establishments. Just look at these statistics:
77.3% of the United States population use the internet
78% of Internet users conduct product research online
57% of businesses have acquired a customer through their company blog
41% of B2B companies and 67% of B2C companies have acquired a customer through Facebook
The number of marketers who say Facebook is critical or important to their business has increased 83% in just 2 years
Companies that blog get 55% more web traffic
Inbound marketing costs 62% less per lead than traditional, outbound marketing
Internet Marketing Your Small Business Web of Content
Internet Marketing is like a spider web of content all over the internet. It is your online network of connections. It's designed to connect you and your business to those that can help it grow. It is also designed to capture interested leads for your business. Its tools and strategies can find the people who are looking for you and your services on the World Wide Web.
Small Business Internet Marketing Components
Here are the basics components of effective Internet Marketing Strategy for a small business.
WEBSITE / BLOG - The Hub
SEO Search Engine Optimization for your Website / Blog
LEAD or EMAIL CAPTURE This is an important component of your Website
SOCIAL MEDIA: Facebook, Twitter, Google +, Yahoo Local, LinkedIn, YouTube, Blog, etc.
REVIEW SITES: Yelp, CitySearch, etc.
EMAIL CAMPAIGNS
PAY PER CLICK AD CAMPAIGNS CONTENT: ARTICLES, BLOGS, VIDEO, AUDIO, NEWSLETTERS
LINKING THEM ALL TOGETHER
Internet Marketing Gets Your Small Business Found by Your Customers
All of your company's Internet Marketing content should use the words people would type into a Search Engine to find your business. All your small business content should produce a funnel into your website and increase your website's ranking on the web's Search Engines. This is called Search Engine Optimization (SEO.) This is how your business gets found online
Good Internet Marketing for Small Business is a bit involved and complex, just like a spider web. It does take some time and know-how to develop and you can learn it all for free online or have someone like netsocialmom.com do it for you. Once it is developed, it has a residual cumulative effect, meaning the content continues to work for you, gathering leads and customers, over and over again. It is well worth the cost, or if you are learning it yourself the effort, and your business success will be wonderfully rewarding.
