subject: Generating Revenue From Web Portals [print this page] Online business comes along as various modelsOnline business comes along as various models. One such monetization activity is using the website itself to generate revenue. There are various models which can be used for this purpose.
PPC Advertising Networks:- This method includes allowing publication of snippets on the web site, the network will then add topic related contextual ads. These ads when clicked earn revenue for the publisher which is shared with the ad company. Google Adsense is mostly used in this type of methods.
CPM Advertising Networks: In this method you get paid according to number of page views that the ad carrying web page gets. CPM stands for Cost Per Mile or one thousand page views in this case.
Direct Banner Advertising:- Banner are good means of advertisement online. The banners are directly placed by the advertiser on personal websites. The revenue is earned by selling space or clicks generated.
Affiliate Marketing:- Usually a link is placed on the home page or topic related inner page. Large number of affiliates sites exist on the Internet. This is also called cost per action model.
Sponsored Reviews:- In this you get opportunity to write sponsored posts on diverse topics.
Sponsors for Single Columns or Events:- If a website publishes specific columns or events on regular basis then it can find sponsors. These companies will prefer to target specific audience hence they find this model very attractive.
Premium Content:- Informative, unique contents are offered by some websites and blogs on subscription for a fee. This is a good way to monetize your website or blog and depends upon how much audience your content generates. E books, tutorials etc are attractive platforms.
Private Forums:- Some private forums charge a fee for registration. These are valued discussion platforms that entertain quality audience.
Marketplaces:-On major portals and social networks online the market places exist. Here one can buy, sell products and also market ones services. One has to pay a fee or use these places in lieu of commission.
Paid surveys and Poll:- Polls or Surveys can be organized on a website. These can be charged from the beneficiary to generate revenue.
Donations:- For deserving services and information visitors are willing to donate. All one has to do is paste the donation button the page.
In-Text advertising:- Links are placed in the text for advertisers. The revenue is generated whence the visitors click on the link.
Audio Ads:- PPP (Pay Per Play) in case of video advertising. Fee is charged every time a visitor plays the video.
Selling the web site:- Sell your website along with the domain name if it is useful and gets lot of traffic.
Selling Templates or Word Press Themes:- Innovative and creative template with grand appeal can be sold to interested website designers or owners to make money.
