subject: Product Authentication Solutions: A Key To Safeguard From Product Counterfeiting [print this page] Forgery, counterfeits, fake products are not a new word. With time, it has increased and many manufacturers are facing problem. Proper holograms, printed labels, bar codes, etc have been placed in the products to ensure that the products are authentic. With the advancement in technology, one can set bar codes in the products so that the brands can save their products from forgery.
The importance of product authentication is consumer protection. As adulteration, duplicity, etc have evolved, the consumers are scared of using the branded ones too. If the problem of counterfeit is allowed to grow then safety of people will be jeopardized further. The return on investment of the companies will also get harmed. When people will get confused about the originality of the products, they will tend to move from that company and search for other stuffs hampering the sales of that particular brand.
The brand image of the big companies gets affected with forgeries. As duplicate products are there in the market, people get confused with the faked ones and later due to the poor quality of the product, they tend to avoid the products of the particular brand, unknown of the fact that they are provided with the counterfeited products.
The products need to be protected through an optimized security system where the packaging plays a key role. The packaging not only protects and authenticated the products but also provides assurance to the producer as well as consumers. The availability of reasonable, quality printing and packaging tools has ease the job of producing outstanding counterfeiting.
Authentication technologies help in simple, quick, and definitive means for distinguishing the original products from the fake ones. Having the ability to simply identify products and their packaging, without restricting yourself with time and location, provides a significant component of a manufacturers product security program. Using these tools, manufacturers, as well as third party inspectors can be practical and hasty to observe and examine the integrity and genuineness of products moving through the supply chain.
To protect consumers and brands, many companies employ avant-garde measures to manage the application of the technology. This means founding a strong foundation to the authentication program with oversight to make sure that all safety materials, product packaging, etc, are closely restricted. These techniques make sure safety for the consumers.
Many companies have rendered product authentication solution for these major problems. Protecting pharmaceutical products, food items, and other important products have become essential to provide the user with the best and secured way of living. With the overgrown counterfeiting, it has become very imperative to keep a check upon everything that can harm your life. To safeguard your products, you can easily contact companies that providing easy and cost effective measures.
