subject: Search Engine Optimization Heading For A Big Move [print this page] There has been some of the recent developments in search engine optimization (SEO) industry which has put almost entire SEO community so engaged as it was never before. I am talking about the latest updates from google with the release of Panda and Penguin.
There are still several people who are unaware of these updates and after penalized they are not accepting the truth behind it. No matter lots of SEO vendors or individuals who are providing SEO services to their client have been affected because of these updates but there is a positive thing around it and that is there will no more black hat left.
Black hat SEO which has been in fashion since long and lots of SEO companies do provide cent percent guarantee to rank a keyword is now gone. So the entire SEO industry has been changed and only those players will survive or grow further who indeed believe in quality work.
Hence SEO is heading for a big move and we can see this today. It is not bad that search engines are upgrading their algorithms or penalizing the sites which are involved in spam ways to rank them rather its a good news for white hat SEO guys who will be the key professionals to hire.
Understanding the recent google updates and most primarily penguin is not tough. It has affected the sites which have some issue in terms of making instant links, manipulating pageranks or duplicate content existing on the site. The question which still haunts in the webmaster community as how to verify that their websites are fine with respect to SEO because most of them receive projects which have already get lots of SEO done. In other words the webmaster do demands a way to check the risk factors associated with its sites.
However there are no such tools right now but still you can take precautions and even remove the suspected stuff for your site. Now the webmaster central gives you the power to disown a link hence if you think that a particular link is of spam nature then you can remove the same and if you do not have authority to do that,its easy to disown them as a result google will not consider that link. And for onpage you do have a free hand to check and fix the site with respect to keywords stuffing or duplicate content.
Ultimately the SEO is changed but it has opened new doors and windows for quality work to be performed, so it that is followed the website will be ranked easily, effectively and will be stable too.
