subject: Promotional Web Video [print this page] Before you begin production of your promotional web video, you need to think about what you want from the video. Among other questions:
Who is the target audience for your promotional or marketing online video?
What will be the tone of your corporate online video? Funny? Professional or sincere?
What do you want viewers to do after watching one of your promotional online videos? Email it ? Call your company or click for more information?
Set a budget for production of your promotional online video
videography of a promotional corporate online video is much less expensive than producing a traditional commercial.
To produce a high-quality corporate online video, though, you may want to consult a professional video production company like Zebravideo.ca for help. Many companies work with businesses to do videography of promotional online videos.
In the pre-production phase of your corporate video, youll need to plan out how the video will look . This process can be very formal, including scriptwriting and drawing out each frame of the video.
if you think about a kind of documentary promotional corporate video, you can be less formal. Think about what themes you want to address, what footage you want to capture, and who will act as a spokesperson in the corporate online video.
If you have developed a good plan, shooting your corporate online video should go fine. By knowing exactly what footage you need, you will save a lot of time.
Edit Your Promotional corporate online video
Well, with a good plan editing your online corporal video should be easy.
Post Your Promotional Corporate Video online
There are many places on the web where you can post your corporate online video. The first is on your web site, facebook page or twitter. It may be easier to just post the video on YouTube or Vimeo and then embed the online video on your web site.
Share Your Promotional Web Video
Once your promotional video is posted on the web, you'll need want to have it seen by as many people as possible. There are many ways to gain an audience for your video, including:
Posting your video on a variety of video sharing web sites
Publicizing your video on facebook and twitter
E-mailing your video to friends and colleagues
Tips:
Keep your video short. A corporate marketing online video should be less than 2-3 minutes long
Keep your video interesting. A number of shots, angles , perspectives will make your promotional online marketing video interesting to watch.
