subject: How Customer Buyer Buying Behaviour [print this page] Customer is the king the business sector, be it any industry or any type of product, it is very crucial to analyze the way a customer thinks about a product and it gets sold in the market. Without proper analysis of customer behaviour it is very difficult to respond to their needs correctly and appropriately. Consumer behaviour is the analysis and evaluation of the buying behaviour among the customer. Main objective of this article is to help the students in learning and understanding the concept of consumer buying behaviour, this article will focus and describes the step that customer follows before buying any product from the market. Above this, with the help of this article students will be in a position to conduct consumer behaviour analysis for any product or service.
Consumer behaviour analysis will help in understanding why a customer buy a particular product, what all factors they are going to consider before buying ay product from the market. Further with the help of consumer behaviour analysis marketers are in a position of making marketing strategies, further it would also help in predicting the customer reaction towards marketing strategies.
Though there are various models of consumer behaviour in the market, but there are basic six steps which are common in all. These steps are the most common and followed steps by any customer before buying any product or good. The six steps have been given below;
"The first step is problem recognition; this is the stage when need arousal takes place. The different between the actual positing and the expected position is the problem. It is a stage when customer feel deficit of something or need of something.
"Next stage is the information search, in this step customer start searching for the problem solving thing. The information search takes place in two ways, both internally and externally. With the help of information search customer prepare a list of alternatives in his mind.
"Then the evaluation of the alternatives takes place, the customer evaluates the alternatives on the basis of four factors, the product and its quality, price, its availability and its ability to fulfilling the need.
"Finally a product is selected and purchase happens.
"Sixth step is the most crucial step for the organization, this is the post purchase behaviour of the consumer, either a satisfied customer will buy the product again or a dissatisfaction will cause a loss of customer to the company.
Above mention are the major step followed by customer before buying any product or service. Academic Assignment is the market leader in assignment consultancy service in the global market. We provide high quality assignment consultancy services in very low prices. We also provide high quality reference papers to help the students in understanding various types of assignments such as report, dissertation, critical analysis, thesis, editing and proofreading service, case study analysis etc. For any guidance please contact us through email us or call us. Don"t wait, we provide the best guidance in the industry.
