subject: The New Leader Of The Pack-flexible Packaging [print this page] The freshest products are in flexible packaging!
Have you noticed its easier to take out the trash these days? Not only are consumers getting healthier, but theyre also shopping differently as they look for products that fit their active lifestyle. Inflexible, boxy packaging simply doesnt work as well stuffed into a backpack. Flexible packaging is also made of earth-friendly recyclable products, reducing landfill waste and the number of trips you take to the dumpster each week.
6 Benefits of Flexible Packaging
Since flexible packaging has fully captured the attention of consumers and completely shaken up the packaging business, new advertising and marketing campaigns are promoting the benefits of flexible packaging which include:
1. Lower weight which translates into reduced shipping costs
2. Less packaging materials which means less overall waste
3. As much as 40% reduction in packaging costs with flexible packaging
4. Reduction in storage and display space in stores and homes
5. Single serve packaging means foods and liquids stay fresh until theyre consumed
6. Convenience abounds with cook-in-the-package options, resealable zippers, and pop-out spouts that make dispensing easier
The versatility of flexible packaging simply cant be beat.
Why Manufacturers and Consumers are Demanding Flexible Packaging
Todays consumer lives in a fast-paced world that is dramatically different than the one just half a decade ago. Everyone is looking toward the future and what it holds in terms of products and packages that can accommodate their busy, always-on-the-go lifestyles.
Many manufacturers are being pushed by consumers to provide single-serve, portion-controlled and ready-to-eat solutions. Flexible packaging offers exactly the level of control and flexible format needed to cater to these requirements. Its much easier for the consumer today to hand their child a juice pouch than it is to open, pour, and potentially deal with the fallout of a dropped cup of juice.
Equally important from the manufacturers side is the ability to preserve product freshness. In this regard, flexible packaging with a range of special barrier films offers manufacturers a significantly increased shelf-life without degrading the product. Tamper-proof flexible packaging is addressing the current security and safety demands of consumers while delivering user friendly features like single servings, resealable pouches, and easy dispensers that addresses the consumers need for convenience and this is not only in food products but also in household and automotive goods.
