subject: Unchanging Rules Of Web Development [print this page] Some things change but some things stay the same.
The current trends are the old trends.
Businesses are constantly reshaping their countenance; they reshape the public and corporate perspective of themselves and shine it in the brightest possible light.
Continually changing, adapting, innovating and trying to stay ahead of the competition should be the goal of any successful business.
And what represents a business more than its online presence?
A website should be constantly changing and reshaping and updating. The current trends are the old trends. Still think Gun dam Style is cool now that your mum and the 14-year-old kid next door know about it? I rest my case.
Trends are borne from ubiquity and they are culled by ubiquity.
So while things need to always be new and happening, there are some general rules for web design that should stay consistent no matter how you change your business. Trust us. Although we are a Brisbane web development company, this stuff is universal.
The following tips can be used to keep your website functional, user-friendly and highly attractive.
Focus on the needs of your clients. Direct the language so that the subject is on the client. Plenty of Yours and yours.
Keep the aesthetic of your text clear and direct. Using a plain, standard font will help your customers to read and take more in at a glance. Elaborate fonts, although pleasing to the eye, can be more difficult to read.
Use keyword-rich text. When a potential client is looking for, say, web development in Brisbane, they may type Brisbane Web Development into Googleor Bing if theyre a bit strange.
If your website has Brisbane web development in the body of the websites texts then Googles search engine will pick up on that and prioritise your website over others. Albeit at a rudimentary level, this is Search Engine Optimisation (SEO).
Use an arresting headline. By using an attention-grabbing phrase you will have your prospective clients attention straight away. It is important that salient pieces jut out from the textespecially if there is a lot of it. It is unlikely that a casual browser will take the effort to read all, or even any of the body text in your page.
