subject: How Seo Diagnostics Help In Performing A Skilled Search? [print this page] Most of the companies, today, are adopting dedicated SEO diagnostics to get a thorough diagnosis of their websites strengths and weakness. SEO diagnostics checks the on-page and off-page SEO services in India and also helps in getting the traffic and page rank. This article discusses about the tips and tools to perform expert SEO diagnostics of a site.
Directives of SEO diagnostics
The two instructions to be followed during SEO diagnostics are:
* Reactive - Includes traffic and ranking loss.
* Proactive - This provides an idea of the competitor, provides algorithmic updates, and maintenance tips.
SEO Emergencies
SEO emergencies are mostly caused due to the IT team, when they overlook something from an SEO perspective. So in order to avoid SEO emergency, it is better to check the code, its neighborhood, SEO practices, and how the site is ranked in the search results.
What to do when a Site is Dropped?
When a site seems to be dropped, fix the problem areas instead of abandoning the whole site. Before any assessment, make sure what the problem is. The problems may be technical, offsite, or onsite. Now check the content and rate it. Also access whether it is up to date. A competitive analysis must be done by incorporating the types of contents produced by the competitors in a spreadsheet. After this the page ranking must be checked.
Link removal
It is also a method of SEO diagnostics. Nowadays bad links are being bought on the behalf of competitors. Things to be considered during this are:
* Optimization of anchor text.
* Links that are paid.
* Avoid social media buzzing.
* Link removal costs must be same as traditional link-building.
All these come under proactive SEO diagnostics.
Tools for SEO Diagnostics
The tools mainly involved in SEO diagnostics are:
* Google Webmaster Tools
* URIValet
* Majestic/Raven/SEOmoz
On above all these, the main thing to be considered is the content itself. Always the quality, trust and popularity must be given preference. Bing tools offers some features that Webmaster tools dont have. These features are providing ranking status, SEO analyzing, SEO reports, and exploring the link.
Major Investment Areas for SEO
The most important areas to be considered in any SEO plans and diagnostics are its crawlability, structure of site, content, links provided, and social buzzes. All these areas must be attended simultaneously.
Social Buzz
This is equally important because it helps us to understand the response and thus know about the position.
Putting it all Together
From the whole article it is clear that in SEO diagnostics contents, keywords, quality, authority and user experience are seen to be an inevitable feature.
