subject: Using Th Google Free Keyword Tool [print this page] Th Google Adwords Keyword Tool s perhaps th mst popular fr keyword research tool online. Though t was originally designed fr Adwords pay-per-click advertisers, t s nt nly PPC advertisers wh cn benefit frm ths tool. A wd range f Internet marketers nd publishers use ths external keyword tool. Amng ths online marketers r content publishers, niche marketers, nd SEO specialists.
Th era f th individual keyword hs lng since cm t an end. If you're nt thinking n focused keyword phrases f t least three r four words, your content s likely doomed t remain undiscoverable via search bfr yu write single word.
One f th main benefits f using th Google AdWords fr keyword suggestion tool s its ability t offer an intuitive variety f synonymous nd related phrases fr ny keyword phrase yu enter. Using sm f th same technology tht made Google th decisive winner mng search engines, th Google Adwords keyword tool provides th best results f ny keyword selector n ths respect. By perusing your results, you'll often find better options fr your primary keyword phrase tht hadn't occurred t yu, s wll s potential choices fr secondary nd tertiary keyword phrases nd "long tail" terms.
Wth ll ths options, hw d yu g but picking your keyword phrases using th data provided by th Google AdWords keyword suggestion tool? Th first consideration s search volume - hw many searches r done fr given phrase each mnth.
Th Google AdWords fr keyword suggestion tool shows both th previous month's average keyword search volume nd th average monthly search volume vr th course f yr by default. Fr mr detailed analysis, yu cn use th drop-down menu wth th header "Choose columns t display," located above th results, n th right side f th screen. Included n th menu s th option t "Show search volume trends," whch opens results column tht graphs th year's search volume by mnth. Yu cn ls select "Show highest volume occurred in" frm th menu, whch provides column identifying whch mnth th keyword phrases wr mst frequently searched.
Th nxt step s t evaluate th existing competition fr your possible keyword phrases. High search volume often corresponds t lot f competition. However, f your keyword phrase s several words lng nd tightly focused, th competition should b less daunting.
Many people nw t SEO simply perform Google search f thr keyword phrase t s hw much competition exists. Doing ths wll provide vry indexed web page using th entered words. An optimized Google search (enclosing th phrase n quotation marks) wll return somewhat better results, s t wll nly show web pages containing th exact phrase s entered.
However, either wy, standard Google search s misleading. Search engine ranking algorithms gv significant weight t content titles. Presuming your web content's title wll contain your main keyword phrase (s t should), th mst important determination s hw much competition exists nt wth your phrase just anywhere, but wth your phrase n th title tag.
T find ths information, preface th search n your keyword phrase wth allintitle: wth space ftr th colon. Ths wll return nly ths indexed pages using th phrase n th title. Ths wll generally return fraction f th results s standard search.
