subject: Handling An Effective Seo Strategy On A Shoestring Budget [print this page] You could be running the best business in the world with the best services to offer. You could take the time to build and maintain the most informative, streamlined website ever constructed as well. However, none of that will matter if no one knows about you and can find you. In this day and age, local advertising strategy just isn"t enough to get your bottom line up where it should be. Building a proper web presence and formulating an effective SEO campaign is absolutely necessary if you"re going to succeed in your endeavors.
However, knowing it"s time to kick your SEO campaign into high gear and actually doing it are two different animals. Your typical small business owner doesn"t have a lot of money to pour into hiring on-staff SEO employees or enlisting the help of professional SEO firms. They really don"t have the time on their hands to spend managing their own strategies either" even if they"re as well-versed in the process as any marketing expert.
The good news is there are ways to make sure you have the best SEO campaign possible in your corner" even if you"re on a total shoestring budget.
Maximize Your Existing Team
Even small businesses have a handful of employees working for them, so sometimes the best place to start is with the help you already have. Do you have anyone already on staff who is experienced in marketing or web interfaces? Consider delegating some simple awareness-raising strategies and social media tasks to them. How about someone who loves to write or do research? Consider researching some keywords that are relevant to your business and asking the person to spend part of their work day writing keyword-optimized articles for your company blog.
Hire a Professional Team on a Part-Time Basis
Sometimes it"s possible to hire professional SEO firms on a part-time basis to handle at least a few of the tasks you can"t quite get to yourself. After all, times are tough these days, so a lot of companies are coming up with ways for those on a budget to save money on necessary products and packages. Do some research on which companies offer small business discounts or will allow you to space your campaign out over a longer period of time to help maximize your budget.
Outsource Your SEO Work to a Virtual Assistant
One solution more and more professionals are turning to for SEO help these days is an outsourced virtual assisting company. Outsourcing allows for an incredible degree of savings without the need to actually cut corners in regards to the work done. The trick is going through a reputable VA company with a failsafe screening process in places like MyOutDesk. Such companies will no doubt have professionals available who are well-versed in the ins and outs of SEO, social media, web marketing and more so it could really pay off in a big way to exercise your options in this arena. It could turn out to be the smartest decision you"ve ever made!
