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subject: India As An Attractive Site For Call Center Location [print this page]


Call center industry has been rapidly developing in the Asian countries. And India is among the leading countries where mid-scale and large businesses have started opening their answering service centers. The main reasons behind such a tendency are the developed technical infrastructure in the country as well as the availability of low cost workforce.

Call center managers have chosen India as one of the most attractive countries for call center location as they believe that the country is enough technologically developed to suit all the call center industry needs. Indeed, India strives to follow all the latest technological and innovation trends. Besides, this country is quite business friendly in terms of availability and continuity of skilled labor force. Due to large population in the country, Indian labor market abounds in cheap but educated workforce, which is of great advantage to mid-scale and large businesses. It is especially attractive aspect to call center business as, due to high stress levels of answering service types of jobs, this industry experiences staffing problems. What is more, the labor cost and turnover rate in the country are significantly lower than that in the US and Europe. This allows saving much money that would be otherwise regularly spent on recruiting and training of new employees. Most of the Indian population is middle class people that are ready to work long hours for fairly low wages. Thus, choosing India as a place for call center location is beneficial to both parties for an employer, who will have low cost labor force, and for Indian residents, who will be provided with job opportunities.

However, although opening an answering service in India seems to be quite cost effective, there are other aspects that should be taken into account. One of such factors is a specific accent of English speaking Indian population, which may cause difficulties when working with native English speaking clients. Power as well as communications continuity is another issue. Apart from that, call center industry managers are concerned about the countrys fiscal as well as political stability.

In short, India is indeed a very attractive country for call center location. It has a well developed technical infrastructure, and, what is more important, the country abounds in low cost but educated workforce. These aspects are crucial in call center industry. However, there are a number of other factors that may negatively impact an answering service business opened particularly in India. These are the accent, communications and power continuity as well as the countrys stability.

by: Jolly




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