subject: Metal Doors And Windows Of The High-ends Hardware Advantage Come Out Gradually [print this page] At present, the domestic high-end doors and windows hardware market accounts for 10% -15% of the total market, in which 5% is occupied by foreign brands, and the remaining 5% -10% is occupy by the well-known domestic door and window hardware companies. Metal doors and windows at the lower end of the market while the current market share accounted for larger, but also appear to high-end market trend. Therefore, the medium and high-end market possession ratio on the increase year by year. The author thinks that, with the passage of time, the future high-end market share of the market will be bigger and bigger.
In the high-end doors and Windows market, due to the European doors and Windows in the Chinese market still holds great majority, therefore, foreign doors and Windows hardware brand has a first market competitive advantage. But due to the vast territory of China, regional economy and climate conditions are different, the European doors and windows hardware brands are not adapted to the needs of the Chinese market, only in the economic developed area and developed area of high-grade building dish can use imported hardware accessories doors and windows. According to the Chinese hardware products association, 2010, doors and Windows hardware accessories imports for $110 million, the import countries mainly from Germany and Italy.
And domestic doors and Windows hardware enterprises by virtue of their own local market clear understanding and complete product line, the overall market strategy, the high quality after-sales service, then in the domestic market occupied higher market share.
At present, the domestic high-grade doors and Windows hardware market mainly has the following features: investment enough, high science and technology content, energy conservation and environmental protection requirement is high, the mass great, and project operation more and more normative and rational. In addition, building doors and Windows resistance to wind pressure performance, prevent the rain penetration performance, airtight performance, sound insulation, thermal insulation performance requirements more and more high, the quality, the scale in the rising gradually, and the matching doors and Windows hardware function, quality, class goes up. Along with the domestic doors and windows hardware in high-end market gradually standard and mature, and the medium and high-end market access threshold is high, the industry competition pattern start tends to be rational and stable. According to the relevant department analysis, high-end doors and windows hardware price is 5 times as lower as end product; profit is much higher than that of the low-end products.
