subject: What Do The Interactive Marketing Agencies Do? [print this page] Interactive marketing agencies find new ways for businesses to interact with their target audiences. They may help businesses develop interactive websites, essentially functioning as a communications service that works with HTML5 and other tools to create a site that effectively gets a message across while keeping visitors engaged.
This is a particularly important role for interactive marketing agencies given the frequency of recent search engine algorithm changes and the locally driven approach that many businesses are using to expand their customer bases. A website needs to amass incoming links and keep visitors' attention, and professional Atlanta logistics services that focus on interactive marketing can help to set up this type of interaction. Many of these agencies also work with IT security providers or offer their own information security services to keep information private while tracking the ways that visitors explore and use business websites.
Another role of an interactive marketing company is to help a business maximize SEO to take advantage of the aforementioned algorithm changes in Google, Bing and other search engines over the past several years. Marketing agencies help Atlanta businesses choose keywords to target, improve the load times of every page on a website, set up landing pages, organize pay-per-click (PPC) campaigns and handle other basic search engine optimization tasks. By creating and implementing interactive sites, the marketing firms also help to grow a website's audience through social media sharing, which in turn can affect search engine ranking and placement. All businesses looking to expand their local or national audiences need to pay close attention to SEO, especially as it relates to interactive content.
For an effective approach towards Atlanta logistics, businesses certainly need to explore the role of interactive marketing agencies and other next-generation telecommunication services. We offer resources at http://www.wheregeorgialeads.com for finding local agencies that focus on marketing, security and other IT-related services in Atlanta.
About The Technology Association of Georgia (TAG):
The Technology Association of Georgia (TAG) is the leading technology industry association in the state, serving more than 14,000 members and hosting over 170 events each year. TAG serves as an umbrella organization for 30 industry societies, each of which provides rich content for TAG constituents. TAG's mission is to educate, promote, and unite Georgia's technology community to foster an innovative and connected marketplace that stimulates and enhances a tech-based economy. The association provides members with access to networking and educational programs; recognizes and promotes Georgia's technology leaders and companies; and advocates for legislative action that enhances the state's economic climate for technology. Additionally, the TAG Education Collaborative (TAG's charitable arm) focuses on helping science, technology, engineering and math (STEM) education initiatives thrive. For more information visit the TAG website at www.tagonline.org or TAG's community website at www.TAGthink.com. To learn about the TAG-Ed Collaborative visit http://www.tagedonline.org/.
