subject: How To Get Customers To Notice Your Mobile Application [print this page] Your mobile app for business can only enhance your sales and contribute in advertising your firm if more and more people are aware of its existence. There is no doubt that higher visibility in major search engines like Google and Yahoo will increase the number of application downloads. In effect, more consumers would become interested with the products and services that you are offering.
If there is search engine optimization for mobile websites, how can you make your application visible via search engines? Does this mean spending more money for app marketing? Do you need expert services to be able to achieve this? Here are some of the best tips on how to make customers notice your app.
Consistency in Branding
The name of the app is essential when it comes to expanding the number of downloads. This should also follow your branding techniques and be coherent with all other advertising strategies that you are implementing for your business. The easiest way to name the mobile app for your enterprise is to use the same name that appears in your main websites URL.
Doing this makes people remember just a single brand. Keep in mind that applications should work hand in hand with your main website so it is best to concretize the link amongst the two. By using the same name that appears in the URL of your main website, your application will also receive some traffic that the website gets.
Pushing Traffic to the App from the Website
Do not neglect to include the details about the mobile app within your website. That way, site visitors will also be informed about its availability. One good way is to use the header or footer of the web page and put a line or two which would trigger peoples curiosity about the app. Make the download link available too.
Most people would like to dig more details before they go right ahead and download an software. You can also dedicate an entire web page which gives a full description of the app, screenshots, features, reviews, FAQs and others.
Give Your Customers a Teaser
Whether you are asking for a measly sum or giving away the application for free, it is always a smart idea to create a teaser version. This works for customers who are apprehensive to download the full version right away because they do not know yet if it would function the way they expected it to. Make sure that the teaser version would make them want to access the full version. Emphasize on how much more features and functions they can enjoy once they get the full version of the mobile app for your firm.
