subject: The Cider Market In Canada 2012 - Rnr Market Research Reports [print this page] The cider market in Canada is in a period of rapid transition. Cider has long been domestically produced and commercially distributed in Canada as well as being imported (principally from the UK). However, it has only re-emerged as a beverage of interest for mainstream consumers since 2005.
Cider was a very popular choice in Canada for many generations, however by the early 1900s tastes had transitioned to other drinks (particularly beer) with cider becoming a very small volume beverage, highly regionalized and produced by small local producers. For the most part, beer producers and in particular the major brewers did not produce ciders and as such cider did not gain the advantage of their large distribution networks. The emergence of craft beers as a significant category in the beer segment has brought with it a renewed curiosity not only with respect to beer but also with respect to other beverages such as ice wine and ciders.
The market is currently enjoying significant growth both through marketing efforts supporting cider as trendy and fashionable while at the same time eliminating the common perception that it is simply "overly sweet-apple juice with alcohol" - a stigma long attached to cider and quickly being replaced with a new appreciation for cider as a serious category.
Cider has long been domestically produced and commercially distributed in Canada as well as being imported (principally from the UK). However, cider has re-emerged as a beverage of interest for mainstream consumers in recent years, particularly in the seven years since 2005.
This report provides readers with an excellent way of gaining a thorough understanding of the dynamics and structure of the Canadian cider market.
The cider category has experienced significant growth in the Canadian market over the last few years and is one of the few areas of positive performance in the beer and cider segment. The forecast for 2012 is further growth. Through 2011 the market has been dominated by three brands: Growers Cider, Strongbow, and Magners who together have consistently account for between 75% and 80% of the market.
Key benefits
Provides readers with in-depth data on market segmentation: mainstream, premium, super premium, discount; alcoholic strength; type.
Analyse the performance of both domestic and imported brands in 2011.
Provides an analysis of the industry structure, reports on company volumes and selected company profiles.
Understand distribution channel data (on- vs. off-premise) alongside the latest trends in key sub-channels. Packaging data includes consumption volumes by pack material, type, size, refillable vs. non-refillable and multi-serve vs. single serve. Market valuation data and selected pricing data are also included.
