subject: Attributes Of Ideal Corporate Logo [print this page] A logo is a visual representation of a company, a product, or a service, or any type of entity. One must be able to distinguish the difference between a corporate logo and a brand logo. A corporate logo may have various logos under its umbrella to represent its brands, products, departments, or other entities within its organization.
A good corporate logo design is one that represents the companys vision, ideals, and values. These aspects will comprise the attributes of the corporate logo which will then be the guidelines to each and every creative aspect of conceptualizing and designing materials in marketing and other activities to help a company grow.
Here are some attributes that should be present in every logo design:
1.The corporate logo must be simple in design - The corporate logo will most likely be used in almost any type of communication or visual representation of the corporation. From letters, proposals, offices, forms, identification cards, receipts, shops, to mention a few. A simple logo that is easy to adapt and reproduce will be practical in terms of production costs. Creating a simple logo also provides more visual impact and adds sophistication.
2.The corporate logo must be easy to recall A corporate logo that can easily be remembered by its viewers prove to be more effective. With the right design, the right choice of color schemes, and other design elements such as fonts and images, viewers will find it easier to associate a corporate logo with a corporation and the products and services that it carries or represents.
3.A corporate logo should have a set of mandatory Logo mandatory is important when designing a logo so that all who choose to use or include the logo in other materials would know how to produce or incorporate the logo. The mandatory often include font family, color schemes, size, and positioning of the logo. It is important that the set of mandatory is followed every time logo inclusion is applied to create an overall harmonized look.
4.A corporate logo should be adaptable Design a corporate logo that can be used in all forms and types of materials, venues, spaces, and locations. If the logo can be incorporated in most of your corporate materials, then this will add mileage to its usage.
5.A corporate logo should be timeless The corporate logo will be used by a company for a long time. The design should be one that can be used for years or decades, one that can withstand trends. This will illustrate stability which is an important attribute to any corporation.
6.A corporate logo should stand out In order to distinguish your corporation from other corporations, or more importantly, from your competitors, your corporate logo needs to stand out from the rest. This is what will distinguish you from other market players.
A corporate logo is often the first visual representation that customers or potential customers see in a company. It should be able to embody a corporations attribute, ideals, vision, and mission.
