subject: Seattle Search Engine Optimization: The Art Of The Sale [print this page] When you see the term Search engine optimization (SEO) you should think about ways your website gets better known and visited more often. There are many Seattle area companies which provide Seattle Search Engine Optimization.
Your website pays for itself in one of two ways. It sells a product or service or it is visited and visitors click on the ads you sold space to. If the latter is the case, you get paid twice. The advertiser pays you to advertise his goods or services on your site and then he pays you a percentage for every sale he gets from clients who clicked on his site while visiting your site.
So visitors to your website are worth money to you in two ways. SEO aims at increasing traffic (visitors) to your website.
You want to ensure visitors click on your website and visit often. Thats why you hire a company to nurture search engine optimization. Companies specializing in search engine optimization are good at making your website highly visible. You want lots of visitors but even more importantly, you want lots of people who will revisit. Revisits mean sales and they mean visitors will tell others how great your site is.
SEO companies know how people behave when they are searching. They anticipate the words these people will look for. For example: lets say you offer a clown who visits children at parties, hospitals, schools, community events in the Seattle area. Good words to have in your website content would be: Seattle, party, hospital, sick kids, therapy, clown, humor, community events-to name a few. If you can get lots of traffic your website, this will increase advertising by word of mouth. Its important to know what people will type in when they are searching. You want your website to be among the first-if not THE first one-listed on search engines like Google. This is important because people seeking goods and services want to do it fast. They dont want to go to a hundred-or even ten-websites.
Websites need to have well-written content. If they have grammar and spelling errors or are not interesting or informative, they are unlikely to be revisited. Well-written, creative and clear content website will be revisited. People will also tell their friends about websites with good content and easy-to-navigate features.
Websites with content that is creative, informative and error free revisited. Others will tell their friends about a well-written site.
Seattle Search Engine Optimization companies try to intuit how people will search and for what. Then they build in keywords which search engines will most likely be asked for. For instance, if you sell and train Golden puppies then the SEO company would want those keywords to appear in your content so search engines would pick up on it and place your website near the top where visitors would be most likely to buy from you..
