subject: Seo-link Building: The Truth Behind It [print this page] If your rankings havent recovered from Penguin yet, you must be looking for answers. You must have stopped participating in blog networks, and youve read piles of articles about how to recover from Penguin, but all your efforts are futile. The reality for good is that Penguin is simply an algorithm. It is a mathematical calculation that features in different data sets to result in a score which is used to rank every website you see in the search results. This is a major issue for providers of SEO services in India. The first step to beating this algorithm is to understand it.
So what is algorithm all about?
It is not just you but SEO services providers in India also need to understand the primary method by which Penguin operates is by examining your inbound link profile metrics to find out what it regards as unnatural activity, which appears to revolve around anchor text. As such, if youve been hit by Penguin, then its probably due to an over-optimized inbound link profile. It is determined by the distribution ratio of the anchor text in your inbound link profile. So can you understand how anchors are represented?
Exact-match keyword anchor text for money keywords. This is the type of link profile that would have performed extremely well prior to Penguin, but its deadly post-Penguin since it lacks variation, as over 75% of its inbound links are divided into 4 separate anchor texts. This is a big signal to search engine of link profile manipulation. There are 4 main anchor types that typically comprise the largest portion of an inbound link profile anchor text distribution ratio:
Naked URLs
Naked URLsconsist of some variety of the actual URL of the link destination. This can be an internal page or, more commonly, the home page. Naked URLs are the strongest signal to a search engine of a natural inbound link profile.
Brand Anchors
Brand anchorsconsist of some of the brand names of destination websites. Even small variations such as differences in capitalization are noted by search engines.
Measures to be taken
The first step, however, should be to audit your inbound link profile using a tool like Open Site Explorer. Once you know your current anchor text distribution you have just two options for adjusting, delete or dilute. Essentially, you can engage in a link removal campaign, and/or build new links to dilute your overall inbound link profile, which will bring down the ratio of all offending anchor texts.On realizing that youre up against a mathematical algorithm, you can gather intelligence and do some addition and subtraction to recover from Penguin. If Penguin is still not releasing you from its grip dont just give up. Be positive and you will succeed.
