subject: Understanding The Need For Automated Translation [print this page] Over the past few years cyberspace has gained increased prominence. Today, the way in which an organization can present itself online can have a great influence on its business expansion opportunities. Every business requires a medium for efficient and smooth communication, to connect with its target audience and potential clients spread nationally and globally. For this, language plays a critical role. This is especially true in cases of online shopping and ecommerce websites. Forrester research indicates that people today have a preference for websites that have content in their native language as it helps to establish the trust factor and buying confidence amongst consumers.
As you venture into new markets, tapping into the latest trends and planning brand building activities, website translation is effective in increasing your consumer base across all geographies. When a website is available in multiple languages, it increases the web traffic, thereby generating a greater awareness about the product and services than before. Therefore, many organizations today are resorting to automated translation.
For those who are wondering what automated translation isit is a method for translating text and web content through a computer with zero human involvement. The process started in 1950 and is also known as machine translation, instant translation or automatic translation.
The way Automated Translation works
Let us have a look at the way automated translation functions. Essentially, there are two kinds of automated translation systems, namely rule-based and statistical. A rule-based system makes use of grammar and language rules along with dictionaries of common words to generate translation. Statistical systems automatically learn the rules by assessing huge amounts of data for every language combination. Simultaneously, these systems can be trained for certain organizations/industry verticals making use of additional information pertinent to the domain.
Benefits of Automated Translation Solutions
Eminent market players in translation management systems have introduced innovative automated translation solutions that offer a host of benefits. The solution offers easy ways for an organization to make its website easily accessible to the global audience, in order to enhance customer service and satisfaction. This is done with the help of tools such as cross-language chat, on-demand translation of support knowledge-base content and multilingual email support. It also helps to improve employee collaboration by enabling them to better understand non-native language communications such as documents, emails and websites through a general translation. Furthermore, offering multiple language options facilitates quick services, supports the present customer base and helps in generating revenues from new markets.
