subject: 4 Types Of Businesses That Make The Most Out Of Mobile Marketing Campaigns [print this page] A famous mobile research company forecasts that mobile advertising will triple by 2016. Behind this research are active statistics and data that depict a clear increase in the number of businesses embracing mobile marketing. Moreover, there are now numerous success stories relating to how firms have managed to capture the market through an beneficial mobile marketing and advertising approach.
It is true that an effective mobile advertising and marketing campaign brings profits and positive results. The magnitude of these results depends, largely, on the type of firm and industry. While some businesses witness a miraculous increase in sales, some may only experience a moderate improvement.
Knowing your business potential to benefit from a mobile marketing campaign plays a important role in setting your budget accordingly. To give you an idea of what you can expect for your business, here is a list of five companies that can make the most out of a mobile marketing campaign, along with the reasons.
Restaurants and Food Chains
A consumer on the go may stop for nothing but perhaps food. That is why restaurants and food chains are on the top of these lists according to ImIn Marketer that develops mobile apps for restaurants and other local businesses. When it comes to food, the search is always local. Since a mobile marketing campaign specifically target the locals, both the parties get precisely what they want. Yet, it would be wrong to limit the benefit to local market. Travelers may also look for a restaurant or hotel in city before arriving.
However, let us remind you that its not just about obtaining directions, viewing menus and rereading reviews. To make the most of it, you need to get creative as well.
Such as, McDonalds used an interactive billboard that could detect the GPS tracking system in a passerbys Smartphone. It used to send them an invitation to play a free game with a chance to win a free meal.
Gyms and Fitness Centre
For any company or institution where timing and schedule play important roles, mobile advertising is the best way to keep all entities conscious and informed. That is why mobile marketing works wonders for gyms and fitness centers.
These establishments can keep their customer aware and alert about their classes or appointments. You can even come up with an app for that. Once again, make that as creative as possible. A great idea would be to include virtual training instructions so that your customers wont miss their workout even if they miss the class.
Event Organizers
These kinds of businesses require mobile advertising and marketing to reach their partners, clients, sponsors and attendees. The whole enterprise relies on effective communication, anywhere and anytime. There is a huge market to target and that is not possible without efficient mobile advertising. In such businesses, all the parties are on-the-go for most of the time. That is why cell phones make for the best marketing device.
Event organizers use cell phones or SMS marketing to spread the word about new events, pricing details and any last moment changes in the schedule. It can greatly save the time and costs related to such changes.
Real Estate
Real estate is a tough and competitive industry. ImIn Marketer, a mobile application developer, sees over and over again that one can simply not survive without staying ahead in terms of technology, communication and marketing. Luckily, all of these are combined in mobile marketing.
As a matter of fact, the industry is so competitive that you will find a number of useful real estate related apps in stores already. These apps are excellent and efficient tools that enable you stay updated and keep your consumers updated as well. In simple words, it makes both finding and selling the property easier for you.
So, if you belong to this tech savvy industry, its high time to go mobile.
