subject: Spirit India A Manufacturer Of Numerous Liquor Brands Demanded In Us [print this page] Indian products have occupied a large segment of foreign markets in the recent years. This trend can also be seen in the alcoholic beverages as more and more liquor lovers are falling in love with Indian alcoholic brands. With this soaring demand, Spirit India has made a reputable position in the foreign markets. Different brands manufactured by this company like Vodkas, Indian Rums, Whiskeys, Wines and Beers are considered as the best selling liquors in the US markets. In the recent years the demand for Indian liquors has risen to a great extent and the renowned brands like Royal Challenge, Sula, Pause, Old Monk and Antiquity has become a chief player in the market. This enhanced demand has opened new gateways for the distributors to make more profits and hence they are adopting aggressive marketing techniques to promote the Indian Liquor brands in US markets.
There are numerous factors that have lead to the increased demand of Indian liquors in US markets. Some of the main factors responsible for the strong foothold of Indian brands in foreign markets are discussed below.
Great Blending
The wineries in India adopt great blending techniques that result in the manufacture of wines and other types of liquors in a unique manner. With this wide variety, unique taste and high quality, they have added a wide array of beverages to the US markets. It is due to the effective blending that Indian alcoholic beverages have become popular in the market and provided numerous brands to the American customers. Spirit India pays proper attention on the quality of the products manufactured in their wineries and hence each variant has its own uniqueness.
Expatriates Factor
It is not only the Indian expatriates that demand for Indian alcoholic beverages but it is they who have introduced this product in other countries. They carry their food habits and beverages with them and have introduced Indian alcoholic beverages in the US markets. With innumerable Indians living in the US, the companies get a strong base to enter the international market and sell their products. This has also opened the ways for undergoing tie up with the spirit distributors and marketing their products. The distributors such as the Eastern Liquor USA have promoted the sale of Indian beverages by creating a good distribution network in different niches.
Strong Marketing
The success of any product is completely dependent on the marketing techniques adopted by the company or the distributors. Indian alcoholic beverage manufacturers have successfully created a tie up with US distributors who are adopting aggressive marketing techniques to promote the Indian brands in the US markets. One of the chief distributors of Spirit India is Eastern Liquor that has lucratively identified the potential target market and is adopting effective marketing techniques to enter the new markets in order to deliver the products to the customers living in different parts of the country.
These are some of the major factors that have led to the increased demand of Indian alcoholic beverages in US markets.
