subject: The Roller Coaster Rides And Or Stages In Social Media, Are You Missing The Ride? [print this page] A world without Face book and Twitter!!! Seems pretty dull and uninteresting, isnt it?
In the current scenario, Social media is the most expressive platform from where we will get massive traffic with genuine users. Social Media is used by most entrepreneurs for promoting their business these days. Dont we all agree that using social media for promoting business is good? Yes, indeed, it is good however one must have some strategic plan for the same.
There are literally hundreds of social networking websites available in the virtual world. Some which are known and highly used social media sites are as mentioned below:
Facebook it is the highest and most commonly used social networking platform trending currently.
Twitter assists in sharing your views and ideas in the form of Micro blogging.
LinkedIn It is a professional platform for industry professionals.
Google+ - Never underestimate this as this is the new creature from Google in the world of Social media.
StumbleUpon This will introduce you to those Stumblers who will follow your thoughts, ideas and you.
Tumblr It makes your images go viral.
Digg Share your topics of interest while burying or digging. (Like or unlike)
Pinterest Here your image is the king.
Well, how good can this get!!!
Can one really say which amongst these are the best?
This is really a very tough question and thats why one can easily say social media is one Roller coaster ride.
Let see why its A Roller Coaster Ride
Have you ever seen trends that run over a decade? Definitely NO! Can one accept a repetitive or standardization from social media? Lets remember that Trend evolves and there isnt any standardization to check the effectiveness of Social media.
Its a known fact that currently Facebook and Twitter are happening and trending the online and social world. The current trend highlights that there are an estimated Trillion users who are trending these social media. But again its not constant on the usage. There could be a switch from one of the media to the other depending upon the need. Such fluctuating trends are mentioned as a Roller coaster stage or rides of the Social Media.
Actually, before Facebook and Twitter evolved, people wrote letters as there were no social media platforms available. People were using Forums for interacting with other people around the Globe. Social media was introduced to the world when the trend of interacting with people all across the globe happened in full swing .Thats when the revolution in social media took a serious turn.
Most business has their profile and pages in these social networking websites. It is seen that they both have their own importance and sometime either of the two Facebook or Twitter will prove effective. Why such things happen? It is because people follow the trend. Sometimes Facebook will be discussed whereas occasionally Twitter becomes a talk of the town.
Do you remember a day when Twitter seems to be unhappy with Googles search changes? Twitter announced - A bad day for the Internet. As Google incorporated Google+ sharing in the SERP (Search Engine Result Page) in a way which makes it difficult for others to find twitter tweets which seems to be most relevant source for all real time information till date. Thus this trend is the Roller coaster stage for both Google+ and Twitter as following the aforesaid tweet, Twitter use was found to be on the rise contrary to the decrease in use of Google Plus.
What is the role of such roller coaster stages in the business?
If you are targeting social networking as a media for marketing your business and you have large number of visitors from these platforms then you must be updated with such variable trends of social media. Its currently seen that Facebook is the most effective and widely used social media as its users are increasing day by day. And not to mention the introduction of the IPO and market share value.
There is a heavy competition between these social networking sites and hence one does not have to follow these sites based on the competitiveness but follow the users and the usage pattern as per the demand of ones business.
Finally, please realize that its important that people find your organization profile, page on Google instead of Facebook.
