subject: What Is Optimized Content Marketing? [print this page] Online marketers use several channels on the Web SEO, content marketing and social media to reach consumers. They have to. Because, in the space of a few years, the Net and its multitude of technology offsprings have impacted consumer behaviour so much that every Tom, Liz, Dick and Harriet, uses the Internet to search for all kinds of information. Moreover, the Net acts as Source and Enabler. So, informed users base all their communication, and indeed all their decisions, on wisdom obtained through one or more such online avatars websites, email, blogs, and social networks.
Optimize or perish! For long, SEO pundits have been telling this to marketers. For content marketing neophytes, such a dire dictum may seem like advice of a rather melodramatic kind. However, optimization of different kinds, carried out at different levels, is indeed (content) marketings most desirable feature. Whats more optimizing content is only a part of the larger mandate of optimized content marketing.
Recall that content marketing is all about delivering the right content to the right customer at the right time. And all content marketers know that Google algorithms are dominating factors in content marketing strategies.
Optimized content marketing is more about using extra available online knowledge, more means and more methods to deliver the exact content to the exact customer at the exact time, and aim for better brand recognition and Web presence through the social media platforms. To achieve this, the marketer will need to know more about target audiences, and find out all about the what, why, where, how and which of customers interests. What interests the user? Where does the user seek information? How does the user like to see the information? Why does the user share / like / comment / buy / wish / abandon? Which media is the most preferred?
Rather than just looking for more leads, optimized content marketing is all about attracting and engaging more customers by integrating SEO, social media and content marketing. In a Venn diagram, optimized content marketing would lie at the intersection of SEO, content marketing and social media.
Heres a heads up for content marketers. Social media pulses now figure more in Google algorithms. Optimized content marketing is therefore the logical next step. Content marketing companies will help you explore and implement optimized content marketing strategies, strategies that will work for your business! We will help you explore and implement optimized content marketing strategies, strategies that will work for your business
