subject: Seo Strategies That Work In 2012 [print this page] Here are SEO strategies that will work in 2012 after the Penguin and Panda updates.
1. High-quality content
Needless to say, content is crucial in this post-Penguin world. Quality content is one concept that's very easy to grasp, yet so many websites create content only for the sake of creating content. They publish articles simply out of following a regular schedule, or because their SEO company told them to. Although this approach is okay, they'll run out of topics sooner or later, and start posting junk instead.
If you want people to stay on your site and keep coming back, you have to give them something worth their time.
Penguin and Panda will still evolve. In fact, a new Panda update was released recently. All these search engine indexing factors will continue to change, but high-quality content will always remain a significant element.
2. Social signals
The penguin and panda updates penalized or de-indexed a myriad of websites, but sites that have the most social signals were affected the least. Over time, Google increasingly gave social signals more significance. After all, social signals indicate that your site is worthy of being shared to the world.
Start optimizing your content's sharability by adding social media buttons to your pages and place them on strategically favorable locations so it's easier for visitors to share your content.
Google seems to be more in favor of Facebook than Twitter. Ever since Google took out Twitter real time results from the SERPs, it looks like the social network doesn't have that relationship it once enjoyed with the search engine.
3. Organic link building
The idea behind link building remains the same the more valuable external websites point to your site, the higher your visibility. There's only one catch: Google has been clamping down on dodgy link building methods. It won't be long until Panda and Penguin totally penalizes websites engaging in paid link schemes and delists them from the search results altogether.
The best solution is to only gather organic links. Other methods would mean trouble.
4. Carefully spun articles
Spinning and submitting articles is so a year ago, especially automatically spun articles. Using a spinner to create instant variations of an article will not work the way it used to. It will only create articles loaded with bad synonyms and content that doesn't even make sense.
Just like how poor-quality content and devious link building will get your into trouble, automatic spuns will cost your search rankings.
Instead, hand write an article and hand spin each of its sentences. Once the sentences are hand spun, spin each word carefully. This is the technique to getting an article that makes complete sense, has superb quality, and doesn't look like a very bad Google translated English.
It's quite difficult to enumerate all post-Penguin strategies, but these are some of the most important every SEO needs to understand. Even if you use SEO Montreal services, you should be aware of these. The bottom line is to always stay updated of the latest search engine rankings and play it safe to avoid risks.
