subject: The Use Of Iphone And Iphone Apps At Workplace [print this page] BlackBerry was once the only name in enterprise-level mobile based computing, and most executives used to rely on and were also satisfied with BlackBerry powered devices. However, mobile computing is the only domain that is evolving beyond imagination. It has been quite unpredictable. Todays super brands may be completely forgotten tomorrow. It has happened in the past, it is happening now, and it will keep happening in future too. Enterprise mobile IT has remarkably matured in last decade, especially in last 5 or 6 years.
RIMs BlackBerry, for example, is now counted among the struggling brands. It has almost lost its charm. It happened because of perceiving the users in a wrong way. Maybe, the company failed to understand the tendency of users. They might have thought that high-level business executives could also want to use a smartphone for entertainment and vice versa. Other companies with the identical inflexibilities failed, Nokia failed, Windows Mobile operating system powered device manufacturers failed.
And the company that could really assess the tendency of users was Apple. Apple launched the first iPhone in 2007. In the beginning, many people took iPhone as the device of entertainment, fun and gaming, but soon iPhone developers proved that it could also be used in businesses, even in enterprise-level mobile computing. With iPhone, users have learned that there are very limited things that draw a separation line between mobile technology for individual users and mobile technology for professional users. Because apart from the devices, what you actually need for both tasks are apps. If you have a business app, you can do business task, and if you have an entertainment app, you can get entertainment.
However the platform also matters. iPhones platform is iOS. It also powers other products of Apple, such as iPad and iPod. It is an inclusive platform for both individual users and professional users. Enterprises, businesses, companies, governments and even nonprofits have discovered how iPhone app can be helpful for their work-procedures.
So the todays face of smart phone is the gift of Apples iPhone. When iPhone was launched, it permanently changed the global smart phone market. Soon enterprise-users discovered that iPhone was a creative alternate. Apple began to support third party apps in 2008. It opened an app store for iPhone and allowed third party iPhone application developers to build apps and publish them on iTunes. Apple released iOS SDK that developers could use to build third party software for iPhone.
Up to now Apple has released six versions of iPhone, including iPhone (original), iPhone 3G, iPhone 3GS, iPhone 4, iPhone 4S and iPhone 5. With each version the company has been improving the device hardware and the core software to support more complex apps.
Today, iPhone smart phones come with features that appeared to be customized particularly for business community. It concludes that iPhone can also handle business operations.
