subject: Movado Proudly Introduces The Movado Bold [print this page] Timepieces with a new attitude, energized by color! Movado is proud to introduce the Movado BOLD Collection in the Middle East. First launched successfully in the United States in 2010 to critical acclaim, BOLD represents iconic Movado design re-imagined for the cool, fashion-savvy, on-trend consumer, and is priced for wider market appeal.
The Movado BOLD collection is innovative in both design and use of materials. Revealing a new side of Movado, the collection appeals to a consumer base that is more cutting-edge, willing to take chances and follow the brand into new creative territory.
We are very excited to introduce our Movado BOLD collection in Middle Eastern markets, said Mary Leach, Chief Marketing Officer, Movado Group, Inc. From its successful U.S. launch in 2010, the Movado BOLD collection has continued to expand and diversify its exciting product offerings. Backed by our accelerated marketing activities in the region, we believe Movado BOLD is the perfect line to help us reach new consumer markets in the Middle East.
I would like to express my deepest gratitude for this collaboration between Seddiqi & MGI Luxury Group, remarked Abdallah Mouaffak, Regional Sales Manager, MGI Luxury Group S.A. Through the energy and flexibility of our long standing partnership,we look forward to meeting the demands and intensity of an increasingly competitive youth marketplace.
The collection features oversized mens and womens watches with modern Museum dials detailed by bold new textured dots and bright color accents. The cases, crafted of glossy black or white TR90 composite material over stainless steel, come on matching coated leather straps surprisingly lined in eye-popping purple. The Movado BOLD collection includes exciting new materials and designs: Watches and chronographs with black or white TR90/polymer link bracelets dials with new signature dots in metallic gold or sparkling with crystalsstyles with matte aluminum cases in electrifying new colorssporty silicone strap models and styles with metallic sheen dialssleek stainless steel bracelet designs with mirror-bright toucheseven special editions. Water resistant to 3 ATM, all these Movado BOLD timepieces have precise Swiss made quartz analog movements and scratch-resistant K1 crystals.
The newest introductions are the Movado BOLD Titaniums masculine bracelet designs with a bold new level of detail and a pair of large Movado BOLD strap watches with sleek metallic sheen dials in sophisticated new neutral shades.
Like the Movado core collection, these new Movado BOLD styles for 2012 are characterized by a legacy of artistry and innovation, and a dedication to the future of time.
Movado Group, Inc. designs, manufactures, and distributes Movado, EBEL, Concord, ESQ Movado, Coach, Hugo Boss, Lacoste, Juicy Couture, Tommy Hilfiger, and Ferrari branded watches worldwide.
