subject: Review Vietnamese Content Mobile Market [print this page] A market that is expected to be very large, fertile land that will surely many individuals and organizations large and small, will participate. So after 2-3 years, groups will dominate the market
In the context of the world market is extremely exciting with the Angry Birds, Instagram, Draw Something ... development beyond imagination, is priced to billions of dollars. In Vietnam the startup of mobile mushroomed, leading companies on the web, play games on your PC / web have been or are "sniffing" the trend is increasingly evident of the above services mobile.
Contrary to it, Telco is losing the position to lead the game, the traditional SMS service providers are struggling to hang on.
Markets are turning clear and powerful than ever. Opportunities are ahead for everyone. Who will dominate and how?
Looking back, the market for mobile content services in Vietnam has emerged from decades, with many of the basic services like: message KQXS, soccer, expected to win ... download wallpapers, ringtones, ringback tones, java games ... And now, with the emergence of 3G + strong growth of smartphones has created a "wave" new, powerful and attractive.
Market transformation process from traditional SMS to "Online mobile" can be divided into the following stages:
1. Transition from traditional SMS services to "online mobile"
- New markets (online mobile) no one holds the majority.
- A lot of small players, the major he has not joined.
- Poor service, not good quality, but still earn money (not much).
Prediction: will end after one year.
2. Home home made mobile (to rinse does not play, free: D)
- All units worked on mobile, or web content, the technology will participate
- Quantity and quality of service increased rapidly.
- It will show a number of "big fish", investment crisis in order to fight the market.
Prediction: end in about 2-3 years.
3. Formed and the market to stabilize
- Small fish do not make or eat.
- 3-5 large fish dominate the market.
- The amount of people have the habit of using regular payments.
The online services on the mobile market no less on PC
Expected: begin after about 3 years.
A market that is expected to be very large, fertile land that will surely many individuals and organizations large and small, will participate. So after 2-3 years, groups will dominate the market? Here I would like to offer a few personal predictions:
1.The unit provides traditional services on mobile (VMG, Bluesea, VTC, Incom ...)
Has been very successful in traditional SMS to help this unit with a large force of general experience in the mobile array.
However, these units have great inertia, most of the state involved, is slow in the new wave.
Ability to dominate the market: 70%
2. Telco?
Too slow, the market is increasingly out of control as it is easy to recognize in recent times.
Telco has also taken action to push back by working very closely with a large number of shares, a number of foreign suppliers platform. However, the real quality of service is also a big question mark.
Ability to dominate the market: 20%
3. The powerful unit on the PC / web (VNG, VC corp, Vatgia, FPT)
They are private entities to dominate market share on PC / web based on their real capacity. We have a full range of elements (content, technology, advertising channel) to be able to do on mobile. Trend 1 services across multiple screens makes the unit gain the upper hand on your PC / web has many advantages.
Problem: focus on mobile? Risking develop new array when the PC / web war still going on?
Very "blood", has little experience and creative abilities (most of which are a few good individuals in the company in the industry).
There may be more bad startup but with a lot of startup will be a successful unit. After initial success, they can be offset weaknesses from external resources. The pattern of foreign startup success is the driving force and the mirror for local startup watched.
However, if no medium is clear, but whether they are capable of (intended) major he really should not have time.
