subject: Webinar On taking Your Brand Mobile: To App Or Not To App? From Itxpertpanel [print this page] Description: Description:
Few gadgets have seen the kind of growth as smartphones. To even say that they have grown exponentially is to make an understatement. And the best is yet to come, because it is forecast that by 2019, smartphones will be the only phones in the market. With this product, a byproduct that has grown as fast is apps.
In fact, apps and smartphones have triggered the chicken-and-egg debate: It is difficult to say whether it is smartphones that have brought about the growth of apps or vice versa. One small indication of the extent to which apps have exploded into the market is that by the end of 2011; in terms of revenue, the aftermarket for Apple iOS device (i.e. iPhone, iPod, iPad) accessories exceeded that of the rest of the market combined.
So, arent we looking at the big pie? How do companies that are in the mobile industry start monetization? There is a nearly inestimable and growing market for apps and smartphones that is there to be tapped by established and new entrants alike.
This webinar will give insights into how to formulate the monetization process for the mobile industry, driven primarily by the smartphone and apps markets. It will impart lessons from what has worked and what has not for other brands, when they did not get the mobile channel right.
These are the areas this webinar will cover:
oWhere is the mobile industry going and how is it changing the consumer market landscape?
oWhat trends in mobile might affect your customers and your brand?
oCase studies you can learn from.
oA framework to think about the strategic value of mobilizing your brand
By whom: Clarence Wesley is a seasoned professional in technology, media and telecommunications and brings over 20 years of experience in the industry. Clarence has had a wide range and depth of strategy roles, operating skills and investment management in global organizations and cutting edge new ventures. Clarence was most recently a Managing Partner with Telegraph Hill, an investment advisory firm, and Chairman of ME911, a Telegraph Hill portfolio company. Previously Clarence was a partner with McLaren Sachi, providing management consulting and advisory services to wireless communications companies.
Clarence has an MBA from Harvard University and a B.S. in Computer Engineering from the University of Michigan. He is also an Adjunct Professor at Golden Gate University teaching an MBA course called, "Managing Technology and Innovation." Clarence has been a resident of San Francisco for 15 years while also having worked and traveled abroad quite extensively particularly in London, Zurich and Barcelona. In his leisure Clarence enjoys playing ice hockey and exploring the worlds culture, music and food.
