subject: What Will For Singaporean Voip Providers:telemarketing or Social Media? [print this page] If there is one thing that you can be sure of in the business environment of Singapore, it is the robustness of the economy. Businesses continue to thrive there, providing opportunities for more businessmen to invest. Still, it also creates issues in operations, like in communication. Fortunately, this is something that VoIP providers are trying to address. The only problem here is how they can do it best. This calls for a good lead generation campaign. While there are many methods available, two of the most popular means is through social media and business telemarketing. But really, which of the two are more effective in generating the needed telecom leads? Both sides of the issue are quite divided, but if we look at it in a certain perspective, we might come up with an interesting answer.
To start with, let us first understand the need for lead generation for VoIP providers. It is good to remember that Singapore encourages such 0industries to thrive. Because of that, too many are now rising up and doing business. This creates a flux of service providers that compete against each other in a limited market. Even if the customer base is outside the country, there is still the need for a telecommunications company to promote their business. In a B2B setting, the normal means of advertising like print, television, or radio will simply not work. There is a need for more effective means to grab the business prospects attentions. This is where professional telemarketing and social media services enter the picture. Either two has proven themselves to be effective in generating telecom leads for VoIP providers that employ them.
Still, the question here is which of the two is better? In social media, you use the Internet to advertise your presence, getting in touch directly with your prospects, cultivating a relationship with them, providing them with a venue in which to discuss similar interests, among other things. It is also the same thing with telemarketing, except that the main medium of communication is through the phone. In terms of using it to grab business leads, or to conduct an appointment setting campaign, lead generators are divided over this. Both have their strengths and weaknesses. Social media is less intrusive and more hands on, but the response rate is terribly slow. Telemarketers, on the other hand, are notorious for being intrusive and aggressive, but they do bring the needed results fast.
So, which is which, really?
The answer is actually both. If possible, you should use both marketing tool in conjunction with each other. Is this way, they can cover each others weaknesses, as well as bolster their marketing strengths. Yes, it can work. Besides, is it not true that variety is the spice of life? You might realize that this is the answer you need to make sure your lead generation campaign becomes a success. Every little bit can help your business as a VoIP provider in Singapore, as long as you know how to use it well.
