subject: How Free Workout Can Benefit Customer Generation For Your Workout Business [print this page] If you have just barely started your workout business, you really need help when it comes to promoting your business and to gain a number of clients. There are several ways to do it such as implementing an attractive price structure, attractive gym exterior and interior, lots of gym facilities, advertising and promotional activities including free work out offers. If you are implementing the latter, you will find it a bit odd if you are already giving away free workout time and yet your number of clients is still low.
Obviously, you want your gym business to attract a huge number of customers. Experience is the key element if you want to attract more people. You have to allow them to experience how it feels like exercising, performing fitness routines, or just plain observing the flurry of activities inside your fitness center. Do not be afraid if experience will lead you to discover negative elements within your business. Instead, focus on how to make each customer"s experience enjoyable and eventually convert them as your loyal and earning clients. Of course, do not forget to take note of their personal details and other relevant information and record them into your practice management software for future use.
Going back to offering free workout time, there are numerous ways where you can exploit free workout time to lure customers.
1. Give additional free workout time if they have invited a friend to do the same.
2. Offer added free workout to referred friend if he or she is successful in inviting his or her friends by becoming a paid client of yours.
3. Allow extra hours if the invited friends enlist in any of your fitness programs.
4. Reward them with introductory workout time if they themselves have enrolled in your gym.
5. Encourage free workout during idle time and days so people will observe that you have lots of patrons or clients.
6. Become an event sponsor and offer free workout time as your premium item.
7. Allow extra work out hours for paying customers, especially during dry business hours and days.
8. Display free workout time prominently in your ads.
These strategies will entice people to try your gym and its facilities. A word of caution though, when the time comes that you have plenty of customers, you should manage and balance free work out customers and give priorities to your paying customers. People might expect that your promotional free work out strategy is until eternity; thus, you have to carefully implement it.
With the help of data collected and saved in your practice management software, you can formulate set of strategies on how to encourage free workout customers to become paying customers later on. Therefore, it is important for you to explain that the offer is only limited for a limited period of time and there is a maximum target on how to earn the free workout time. By the time the client has already gain significant improvement with regards to fitness and have complemented it with positive reinforcement coming from you, it won"t be difficult to convert them into paying customers.
