subject: Tailor Made Ferrari International Launch [print this page] Create your unique Ferrari is the message that underlines the concept of the Ferrari Tailor Made Program allowing, for example, to create a FF with its seats combine Poltrona Frau leather with pinstripe wool. Clients can personalize their new Ferrari by bringing together the best of Italian expertise in leather, design and textiles including fine wool, velvet and even cashmere for flooring and interiors.
The newly Ferrari Tailor Made Program allows Prancing Horses clients to create their own Ferrari by choosing from a near infinite selection of textiles and materials, as in the case of the flooring and roof decked out in cashmere, specially treated by Loro Piana and Blot and of the velvet from Ermenegildo Zegna and Apollo. Among its partner for the program, Ferrari employed Barberis Canonico, one of the oldest Italian companies which attracts a global custom base such as the British Royal Family and provides materials to high end labels including Hermes, Armani, Brioni, Kiton and Zegna. Various types of wool are classified to ensure only the excellence materials are purchased. One of the company constant concerns is the progress of the manufacturing process, the invention and introduction of new machinery and the preparation of fabrics suitable for all seasons and all concerns of the globe.
These fabrics are also ideal for the truly unique interiors of those owners who want to enjoy free rein to give their Ferraris a personal elegance, right down to the last detail. Speaking at the Tailor Made presentation, Lapo Elkann declared: The best thing about the idea is that, on request, we can change the fabric from one season to the next one. The client has just need to ask for it. Cars that follow fashion, in other words. Unthinkable, until now. On the other hand, at Pratrivero, they have the widest possible range of solutions: in a spectacular archive next to the companys design department, are hundreds of folders containing sample of woolen fabrics from the 1800s up until the present: an inexhaustible source of inspiration that goes from the Belle Epoque to Art Nouveau and Art Deco and on to the post-war period and the works of contemporary stylists. Our point of reference has always been the tailor. From Caraceni to Panico in Italy, to the tailors of Londons Savile Row and then all over the world; these are the people we are always thinking about when we create our cloth. If the tailors like them, the top-end, ready-to-wear labels will like them too.
