subject: Catering For Your Customers [print this page] Catering for your customers Catering for your customers
Though cultures around the world are very varied and wonderfully diverse, one thing the majority have in common is an association of food with happiness. This is clearly due to the hardship our ancient ancestors endured, when having a good meal could be difficult, and when successful hunts or forages helped to increase chances of survival, if only for a while. The advent of farming has not stopped food being associated with celebrations and also with wealth. Both royalty and the nobility have had a reputation for throwing large feasts, to impress guests and to make a statement about their power and affluence.
Though attitudes towards food have changed to an extent in the UK, as increasing levels of obesity are becoming concerning, people still associate food with celebrations and special occasions. Going to a nice restaurant for birthdays, anniversaries and occasions such as Christmas is convenient and enjoyable, as friends and families can talk and enjoy themselves without having to worry about cooking (or washing up!). These days, there are also numerous other reasons to visit local eateries, and restaurateurs are having to cater for more diverse markets. People often have little time to juggle home and work life, and many like to dine out as they simply do not have enough time to cook. Modern consumers in average cafes, take-aways and restaurants expect good value for money, friendly and speedy service, and good quality ingredients. This can be a difficult combination to crack for first time managers, and the last thing they need is to be worrying about restaurant business insurance.
TV chefs such as Jamie Oliver, Gordon Ramsay and Heston Blumenthal have inspired a generation of budding chefs and restaurant owners, who want to cater for modern and increasingly fussy diners. Setting up an eatery can be very challenging and stressful, as not only do menus, decor, themes and target markets have to be considered, so do legal and financial obligations, such as restaurant business insurance. The best advice for anyone new to the trade is to seek sound, expert and professional assistance to deal with such matters. Restaurant business insurance and other small business liability insurances are vital, and making sure you have appropriate cover should be a priority.
There is no doubt that running a restaurant, cafe or take-away can be a challenge, but dont forget that it can also be extremely rewarding. Seeing happy customers return time after time can provide a real sense of achievement. Satisfied customers can also help in other ways they often tell friends and family about their experiences, which can increase future custom. Of course, this can work the other way if diners are unhappy, you may lose their business as well as potential business from people they know. Understanding the needs of diners can make all the difference, be sure to employ diligent and approachable staff, and keep them motivated. Keep customers, staff and your investment covered with appropriate restaurant business insurance.
