subject: Nike Sports Limited Again From August 23 To 26 In 2012 [print this page] Nike Sports Limited again from August 23 to 26 in 2012, held in Shanghai Stadium outfield Nike sports exchange, launched including basketball, soccer, running, extreme sports, women's training, tennis, football, table tennis, badminton in offers a variety of platforms within the exciting activities for young people, encouraging them to try all kinds of sports, to develop their potential to challenge personal limits. During important events including Nike basketball championship battle National Finals, the Nike Cup National Finals and "NikeCityJam" skateboard Tour National Finals. Then from mainland China, Hong Kong and Taiwan, hundreds of young athletes to play together.
Le Bron James, Kevin Durant basketball player, Eric Koston, Omar Salazar skateboarders, American football player La Dainian Tomlinson, there is a group just returned from a summer stadium victorious return of the Chinese national team athletes will attend, with the young athletes to enjoy the movement of the "great" and happy.
The design of such activities on a good display of the Nike brand positioning: young, exercise, happiness and personality. Differences of footwear brands and international brands in China "brand equity" There is a big gap. For example, the success of sales to the 30 th Olympic Games in London, "Made in China" sports shoes, many Chinese enterprises, earned only petty. Qingdao Double Star shoes with American Nike shoes manufacturing cost was only 3-5 cents, however, both the difference between the market price of a full five times. Chinese shoe brands are not only difficult to expand the international high-end market, in turn, in the domestic consumer market, the top brands almost all international brands monopolized. This gap will exist for some time later to reduce that gap, we must start from the design and brand positioning, strict control of the manufacturing sector, and marketing aspects of the initiative and creative innovation.
Nike such international brands on brewing since 1962 was born, and has a strong movement advocating and innovative personality-oriented culture, this contrast: China's earliest and brand building from the reform and opening up began. Building brand equity is a long long, began to need to put an end to the utilitarian refused the quick success of operators thinking, it requires reverence, such as the beginning of profound knowledge.
