subject: Lytro Light-field Camera Comes Singapore In Mid October [print this page] Lytro Inc. is light field cameras startup company. Its products are aimed to consumer use. On the other hand, German company Raytrix, which is the first company that entered the market of plentiful cameras, has targeted its products to scientific and industrial applications of light-field photography. Instead of licensing its technology with a reputed manufacturer, Lytro produces its own cameras. Now, Lytro has expanded its distribution to both US, as well as, international customers. From 9th October, you can get the Lytro Light Field camera through US retailers Target.com, Amazon.com, BestBuy.com and through international retail partners in Australia and Canada (10 Oct). However, it will hit stores in Singapore and Hong Kong in mid October.
The Lytro Light Field Camera has an 8x optical zoom lens and a constant f/2 aperture. It switches on instantly. Moreover, there is no discernible shutter delay or requirement to wait for focus. The aperture is constant over the zoom range to allow unheard of light capture. The camera replaces the supercomputer from the lab, as well as, processes the light ray data caught by the sensor. The Light Field Engine Camera travels with all living pictures as it is shared, allowing you refocus photos right on the camera, online and on your desktop.
The Lytro is a simple camera, which can potentially change the way in which we shoot photographs. There is no shutter speed or focus ring option. There is only a button for taking a photograph and one more button for turning the camera off. You can manipulate focus and other elements of the photo on a computer, once the photo is taken. Presently, the Lytro is available in 3 colors and 2 variants, which are a red version with 16GB of storage and grey or blue Lytro cameras with 8GB of storage. It now supports both Mac, as well as, Windows. Therefore, if you want to explore the future of selective focus, then the Lytro Light Field Camera is just perfect for you.
The Light Field Camera allows the photographer to capture more information about a scene as compared to what can be done by conventional digital cameras. Traditional digital pictures are developed from a description of the total of light rays that strike each point in an image. The camera captures the intensity, color and direction of each ray of light flowing into the camera.
The way people communicate visually is evolving quickly. Their expectations are changing in lockstep. The Light Field Camera provides astonishing capabilities. It allows both the photographer and the viewer to focus photos after they are snapped. You can shift your perspective of the scene, and you can even switch effortlessly between 2D and 3D views. Because of these amazing capabilities, photographs become immersive and interactive visual stories, which were never before possible, now have become living pictures.
