Prepared by: Rapid Vector SEOThe purpose of preparing this report is to determine whether http://www.suncoastgc.com could achieve higher rankings in natural search results and to determine how to drive targeted traffic to the website. This report is prepared exclusively for http://www.suncoastgc.com based on technical analysis of the website. This report contains data that was created on 19th Dec 08 and contains three major parts as seen below. Part 1: SEO Analysis1.Search engine presencea.Index pagesb.Back links2.Google Page Rank3.Last Google Crawl date4.Domain age, creation and expiration5.Title tags6.Meta description tag7.Textual sitemap8.Search engine sitemap9.DMOZ listing10.Robots.txt11.Keywords researcha.Popular searched keywordsb.Current ranking in search enginesPart 2: HTML & Web Design Analysis1.Page size and downloading time2.Header tags (H1 to H6)3.ALT tags4.Images5.Anchor texts6.Hidden text or links7.SEO friendly page names (URLs)8.Use of Java Scripts9.CSS and HTML code validationsa.CSS errorsb.HTML errors10.Frame structure11.404 custom page (page not found)12.Broken linksPart 3: General Checkpoints & RecommendationsPart 1: SEO Analysis1. Search Engine PresenceSearch engine presence focuses on how many pages on the website are indexed bySearch engines and how many other websites link to your website.A website that is performing well will be indexed in all three major search engines and it will have sufficient back links from reliable sources.Google.comYahoo.comLive.comIndex pages 40164Back links020N.A.a. Index pages: This is the number of pages on a given website that Google has successfully "cached" or downloaded to their database. Generally, the more pages a website has within the Google cache, the better.b. Back links / inbound links: Back links are links that point to your website from other websites. This is an important part of SEO as the search engines use these methods to judge how important your website is. Many websites pointing to your website show the search engines that your website is important and relevant.Observation: Index Pages and Back links for the website are very low in all major search engines.Rating: PoorComment & recommendation: We will do comprehensive link building in order to increase back links towards the website which will help to get higher rankings on targeted keywords in major search engines, especially in Google.2. Google Page RankPage Rank relies on how many external links point to your website. It is a vast link structure that is an indicator of an individual page's value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. Observation: Home page of your website has 0 Page RankRating: PoorComment & recommendation: Page Rank 0 is not good for any business website. We can improve Page Rank by popular link popularity programs such as quality directories submission, social book marking, articles and press releases submission, and blog postings.3. Last Google cache dateThe way Google indexes web pages is by sending automated "robots" that go through your site and evaluate its contents. The Last Google Crawl date is the last time the Google "robots" visited your pages.Observation: Home page of your website last cached on January 28, 2009 @ 06:09 AM Rating: GoodPage is crawled on latest date.Comment & recommendation: None4. Domain name age, creation and expirationA domain name's creation and expiration dates are important to search engines. The longer a website has been in existence (and by the expiration date, intends to be in existence), the more trustworthy it appears.Observation: Domain nameDomain ageTime To Expiration:www.suncoastgc.com 1 year, 3 months, 9 days8 years, 8 months, 21 daysRating: GoodComment & recommendation: None!5. Title tagsThe Title Tag is a part of HTML code that shows the words that appear in the Title bar at the top of your web browser. Title tags are the single most important factor which determines a site"s ranking on the search engines. When calculating your web page's relevance to a search, most search engines consider the content of the title tag as one of the parameters and display that content in the search engine results pages (SERPs). Proper title tags increase your website"s position in the SERP and encourage a visitor to click on your link.Observation: Keywords lacking and user centric Title is missing.Rating: Poor Comment & recommendation: We need to write keyword rich Title tags for every page of a website. Title should be unique for each and every page. We will optimize your Title in a better manner as search engines will give preference website pages a higher rank, especially in Google.6. Meta description tagThe Meta Description Tag is a part of HTML code that provides a short and concise summary of your web page content. The words placed in this Meta Tag, are often used in the search engines result pages (SERPs), just below the Title Tag as a brief description of your page. In the Search Engine Results Pages (SERPs), after reading the Title, a visitor usually studies the description of the page and decides whether they want to visit your site or not.Also, Good Meta Description Tag might help a page to rank higher for your targeted search terms.Observation: Description is keyword rich but not used properly. Targeted keyword and informative description is missing.Rating: Poor Comment & recommendation: We need to write keyword rich Meta tags for every page of a website. Many pages of the website contain same Meta Description tags and that needs to be avoided. We will create Meta description tags as per the page content and relevancy to get better rankings in search engines especially in Google.7. Textual sitemap A textual sitemap contains links to every page of your site, which helps search engines in crawling every page of the site easily. It also helps users in easily navigating to all the pages of your site.Observation: Website does not have a textual sitemap. Rating: PoorComment & recommendation: We need to create a sitemap page to link pages of the website.8. Search engine sitemap (sitemap.xml)A search engine sitemap is an easy way to submit your entire website"s URLs to the search engine"s index and get detailed reports about the visibility of your pages on the search engines. Also, it offers the opportunity to inform search engines immediately about any changes on your site.For users, sitemaps are particularly beneficial when users can't reach all areas of a website through brows able interface.Observation: Website does not have search engine XML sitemap.Rating: PoorComment & recommendation: We need to create a sitemap.xml and submit it to Google Webmaster Tools.9. DMOZ listingDMOZ is the largest and most comprehensive human-edited Web directory. By having an entry in the DMOZ directory, this can significantly increase the importance that the search engines place on your site. This in turn can increase your Google Page Rank as well as traffic.Observation: Website is not listed in dmoz.org.Rating: PoorComment & recommendation: We need to get your website listed on www.dmoz.org. We will submit your website in the best suitable geographical area to get listed in Dmoz.org10. Robots.txtA text file present in the root directory of a site which is used to control which pages are indexed by a robot. The Robots.txt file is used to define to the search engines what web pages you want them to index and what pages you don"t. As a search engine spider begins a crawl of your site, the Robots.txt file is the first place they look for. This is a fast and easy way of finding the web pages they need to crawl. Having a Robots.txt implemented in your site also speeds up the process in which your website is crawled by the search engines.Observations: Website does have robots.txt.Rating: GoodComment & recommendation: None!11. Keywords researchWhy do some sites have a lot of traffic and some have less? Keyword research and the careful selection of keywords for your website is an important factor for your online success. Keyword research tells you how your customers search your business. Wise selection of keywords will provide a significant amount of traffic to your website and boost sales dramatically.a. Popular searched keywordsBelow is the partial list of popular searched keywords for your website. M.S.V. refers to Monthly Searched VolumeSr.No.KeywordsWordTracker (D.S.V.)Google AdWords Sandbox (M.S.V.)1General Contractor116246,0002Construction1305-3Contractor4501,830,0004commercial construction1274,0005Commercial Contractor818,1006Contracting248-7Architecture13432,740,0008architectural firms614,8009Site work3-b. Current ranking in search engines (popular searched keywords from above table)Sr.No.KeywordsGoogle.comYahoo.comLive.com1General ContractorNot in 100Not in 100Not in 1002ConstructionNot in 100Not in 100Not in 1003ContractorNot in 100Not in 100Not in 1004commercial constructionNot in 100Not in 100Not in 1005Commercial ContractorNot in 100Not in 100Not in 1006ContractingNot in 100Not in 100Not in 1007ArchitectureNot in 100Not in 100Not in 1008architectural firmsNot in 100Not in 100Not in 1009Site workNot in 100Not in 100Not in 100Observation: Above report shows that your website is not ranking on the first page with popular searched keywords. Thus, it indicates that your website is failing to reach targeted customers.Rating: PoorComment & recommendation: We need to enhance keyword research and target niche keywords to get the maximum amount of traffic to the website through search engines, especially Google. End of SEO AnalysisPart 2: HTML & Web Design Analysis1. Page size "Page size" is defined as the sum of the file sizes for all the elements that make up a page, including the defining HTML file as well as all embedded objects (e.g., image files with GIF and JPG pictures). In a higher page size, you can loose nearly half your visitors if they have to wait longer than 15 seconds for a page to load. Only 5% of visitors will wait longer than 30 seconds. Recommended page size should be less than 50K.Observation: Page size of home page is 426629 bytes.Rating: PoorComment & recommendation: Need to reduce the webpage size. Consider reducing total page size to less than 100K to achieve sub 20 second response times on 56K connections 2. Header tags (H1 to H6)Similar to how newspapers and magazines use headings and sub-headings to help readers, websites can use special tags in their HTML. These tags not only help human readers read the content, they also help search engine spiders better understand the content on a page and what is most important. It is generally a good idea to use heading tags to help signal to the search engines, what the web page is about.Observation: Website does not use H1 and H2 Tags on website homepage.Rating: PoorComment & recommendation: We need to create H1 and H2 tags for proper keywords.3. ALT tagsUsing ALT tags on images is an important aspect of web design for accessibility reasons. ALT tags are the text which is associated with respective images. It is the way to describe images when images are unable to be sees by visitors. It also gives an advantage when visitors search images in search engines. Observation: Website does not have ALT tags.Rating: PoorComment & recommendation: Images do not have ALT Tag. ALT tags need to be added.4. ImagesImages need to be placed conscious to the visitors and summarizing the message trying to be portrayed. From a search engines point of view, if images contain "keyword rich text or links", spiders can not read the content or links from those images. Observation: An image plays an important role to attract a visitor and give a short message about your content from its quality.Rating: GoodComment & recommendation: None5. Anchor textsAn anchor text is the visible text of a hyperlink. Proper use of anchor text helps in showing the relevancy of your web pages to search engines and help in ranking for desired keywords. It also helps to easily guide visitors navigating your website. Observations: Navigation is setup properly. Rating: GoodComment & recommendation: None!6. Hidden text or linksHiding text or links in your content can cause your site to be perceived as untrustworthy since it presents information to search engines differently than to visitors. Hidden links are links that are intended to be crawled by search engine spiders, but are unreadable to visitors.Observation: Website does not have any hidden text or links.Rating: GoodComment & recommendation: None7. SEO friendly page names (URLs)The URL is a very important part of a website. If searched keywords are in your URLs, it helps your website to boost up in rankings in the natural search engine results.Observation: Website has clean URLs.Rating: GoodComment & recommendation: None!8. Use of Java ScriptsNormally Java Scripts are defined by in-line and externally. If the content of your page links navigation and content in Java Script, your website has zero importance of such links and content since search engine spiders can not read Java Scripts.Observation: Website has no in-line Java Script.Rating: PoorComment & recommendation: Need to ignore the use of In-line Java Script.9. CSS and HTML code validationsHTML code should be written with the W3C Markup as a guideline. This is because browsers use these specifications in reading the content. Invalid HTML code may cause critical display errors in some browsers, and you won't know without testing every single browser, which is a huge undertaking.Also, HTML errors open possibilities that search engine crawlers might find it difficult to read. Thus, the affects will be seen in the search engine rankings. Observation:a. CSS errors: Website has 98 errors in CSS validations.b. HTML errors: Website has 73 errors in HTML validations.Rating: Poor Comment & recommendation: We need to fix the CSS and HTML errors.10. Frame structureIf the content of your page links navigation and content in frame, your website has zero importance of such links and content since search engine spiders cannot read frames.Observation: Website has no frame structure.Rating: GoodComment & recommendation: None11.404 custom pages (page not found)Optimizing 404 error page is one of the most overlooked SEO techniques. A 404 error message is a response delivered via HTML document, indicating that the request was unable to communicate with the server. Usually this is caused by a request not being able to locate a file or a link is broken on a site. It can cause a novice user to get frustrated and abandon your site.Observation: Website dose not have 404 Implemented Page.Rating: PoorComment & recommendation: We need to create a custom 404 error page.12. Broken linksA broken link refers to pages that are not found available when requested by visitors. Broken links are indicative of poor website usability. From a search engines point of view, when spiders crawl links and find that the links are not available, they de-value the ranking on that page.Observation: Website does contain 7 broken links.Rating: PoorComment & recommendation: We need to resolve the broken links issues.End of HTML & Web Design AnalysisGeneral Checkpoint & RecommendationsPriorityPoor refers to immediate actionAverage refers to intermediate actionGood refers to last actionSr.No.High ranking factorsRecommendationsRatingsPart 1: SEO Analysis1Search engine presencea.Index pagesb.Back linksYesYesPoor2Google Page RankYesPoor3Domain age, creation and expirationNoGood4Last Google Crawl dateNoGood5Title tagsYesPoor6Meta description tagYesPoor7Textual sitemapYesPoor8Search engine sitemapYesPoor9DMOZ listingYesPoor10Robots.txtNoGood11Keywords researcha. Few of popular searched keywordsb. Current ranking in search enginesYesYesPoorPoorPart 2: HTML & Web Design Analysis1Page size and downloading timeYesPoor2Header tags (H1 to H6)YesPoor3ALT tagsYesPoor4ImagesNoGood5Anchor textsNoGood6Hidden text or linksNoGood7SEO friendly page names (URLs)NoGood8Use of Java ScriptsYesPoor9CSS and HTML code validationsCSS errorsHTML errorsYesYesPoorPoor10Frame structureNoGood11404 custom pageYesPoor12Broken linksYesPoorGeneral Comment & recommendationKeywords research:Study and industry research says searched keywords containing 3 to 4 words have maximum conversion rates in any online business. Below are the major benefits with long term keywords: 1. Easier rankings "" as keywords become longer, there is less competition2. Higher sales conversions "" customer searches for exact products3. More pages indexed in Google "" more pages are created for each productGoogle analytics:Google Analytics is a FREE web analytics tool that can give you traffic details of your website. It helps to know the visitors" behavior of your website too. We need to integrate Google Analytics code on every page of your website. We also, recommend goals & funnels settings so we can measure the conversion rates and most popular keywords that trigger to conversions. Home Page 301 Redirection:1.Permanent Redirection:Website should open with and with out www in http://www.suncoastgc.com.End of SEO & Web Design ReportHow can we help you?We can fix all of the problems that are presently seen in your website. We provide a range of search marketing services like SEO consultation, keywords research, on-page optimization, link popularity, copy writing, SEO friendly web design, website audit & analysis, Pay per Click, banners design and more. With us, major benefits you"ll receive are:"Reach potential customers"Increase online visibility & branding"Increase leads or sales"Highest returns on investments (ROIs) The following is a list of our methods which will help you to achieve the above major benefits: "Keywords research & analysisoOn-page optimizationoHeader tagsoALT tagsoAnchor text"Unique Title & Meta tags creation"Search engine sitemap creation"Google analytics integration"Goals & funnel setting"Submission in 300 web directories"Fix HTML errors"Other strategic recommendationsEffects of SEby: rahul
