subject: Businesses Must Not Ignore Email Marketing For New Ways [print this page] Emails may not sound as happening as the sounds of Likes, Tweets and +1s these days. In the glitz and glimpse of social media and digital marketing marketers somewhere are ignoring the bit old but effective means of email marketing. Especially in the case of small and new businesses the trend of disservice of failing to adopt the well-known and best practice of email marketing is seen.
Online Marketing services have always been related to making a hype and shiny new thing and also makes email a thing of forgotten days. But it is quite surprising why todays marketers dont consider email as the potent medium of marketing their services and products.
Email marketing still targets large audience:
As per the trends recoded more than 72% people across the world check their mails 6 times a day. These facts itself describes the importance or dependency of people of reliable on mails.
People prefer email:
Undoubtedly, Facebook has been successfully reunited many old friends and Twitter is the best social platform for real time commentary of political debates and research. But for formal interactions plenty of population still prefers emails only. They consider it to be more secure and confidential when it comes to communication between client and service provider.
Email marketing as effective means:
Even these days many companies which provides core Online Marketing services know how effective and reliable is email marketing services. Even the companies having online marketing departments always plan to have sufficient budget for this strategy of marketing.
Emails are also useful in launching social, SEO and Local campaigns:
This statement describes the power of integrated marketing. Integrated marketing is a means of magnifying small business via strong email business. For instance launching new Social or Local campaign becomes easier with long list of email recipients. Also beneficial for SEO and directory reviews.
How small businesses can take advantage of emails?
1. Make an email address list but no need to buy them. You can collect emails when patrons sign up or sign contract with you. Always lure customers to join you in an entertaining way.
2. In the beginning start with the monthly newsletter of your company as a part of email campaign. In it includes your recent projects, recent technology adopted, patrons testimonials, achievements, awards etc.
3. Go for nurture emails after making newsletter campaign a success. These will be for your future prospects. Though this campaign may take time to generate results but it has high ROI. Make these emails short, crisp and informative in a best possible manner.
4. Check out the results consistently. Tracking of the efforts applied for marketing is extremely important. So, keep your eye on the source of coming leads.
So, being a small business if you are not able to make out how to go ahead with your new marketing plan then hire professional marketers to give your business new direction and prospects.
