subject: Why Are Promotional Items So Effective In Advertising? [print this page] Consumers are inundated with marketing messages on a daily basis. From the billboards that they pass on their commute to work, to the radio advertisements that keep jingles in the consumer's mind all day long, escaping marketing is virtually impossible in such a consumer-oriented society. But with advertising messages taking over, it can be very difficult for businesses who want to promote their products to reach their target audience with traditional marketing methods. This is why more and more businesses are giving promotional items to their customers and their products instead of spending a fortune on radio and billboard advertising campaigns. If you have been wondering whether or not promotional gifts are the way to go, read on and see just how successful promotional gift giving initiatives can be.
Promotional Items Have Staying Power Unlike Advertising Messages
You want your advertising messages to resonate with the people you are marketing to. If you have a catchy jingle in your radio messages, you hope that the consumers who hear this message will be stuck singing the jingle all day long. This will build brand awareness and also brand recognition in most cases. But advertising messages generally do not have much staying power because they are simply a line of communication and are not useful to the people they are targeting. Promotional items have staying power because they are usable products that also act as a line of communication between the recipient and the business. Because the products can be integrated into life, the recipient will see business logo each and every time they use the gift. These statistics just help to prove this fact:
* More than 90 percent of consumers have a promotional item in their kitchen.
* More than 70 percent of consumers have a promotional item in their work space.
The Target Market Tends to Like Receiving Promotional Items More Than Hearing Advertising Messages
Everyone reading this is a consumer in one way or another. Just because you have a business to promote does not mean that you do not understand or recognize how marketing messages can get irritating if you are the one who is being targeted. Consumers tend to dislike being mailed direct mail pieces. They also tend to dislike spam emails and other forms of online marketing. But consumers do like promotional item marketing. In fact, 83 percent of Americans who have been surveyed said that they enjoy receiving promotional items even when they are accompanied by a marketing message. Another 40 percent of these individuals would like to receive promotional products more often. If you give your prospects what they like and what they want more of, they will associate your business with a positive mood and are more likely to do business with you over the competition.
If you are looking for marketing materials that will act as a constant reminder of your company, promotional items are the way to go. You will need to find products that the recipients can easily integrate into their daily life so that you can send a powerful and long-lasting message. The more people who see the item, the more people you are marketing to. For a very small amount, you can buy customized items and give them away to act as your own marketing flyer for more than a year. Who could ask for a better way to market?
