subject: How To Market Your Law Firm [print this page] With growing competition in the legal arena, marketing your law firm is as important as promoting any other business, brand or product. Whether you are an independent personal injury lawyer in Vancouver or a part of a large firm, promoting your legal set up is crucial to beating competition in facilitating professional growth. Here are some simple tips on how you can go about marketing your law firm and gain consequent success
1. Among the first things you need to do as a law firm or an independent practitioner is get unique and professional looking business cards that you can distribute freely. While you distribute cards, make sure you give your existing or potential client at least two cards one for themselves and another to give away to other interested parties.
2. Make sure every employee in your firm has a business card for him or herself. The card must consist of a title, email address as well as the name of the law firm. It has been noticed that the employees are more likely to distribute the card if their name is written on it.
3. Make your partners or yourself members of the local chamber of commerce. This is an easy way to network with people from within the community and to enhance your credibility.
4. A great way to acquire more recognition for your practice is by volunteering to write articles or answer queries on a regular legal column in a local newspaper or magazine. Also, try to get a local news reporter to use your opinions when legal expertise is required. Building relations with reporters and leveraging your ability to translate legal content in to lay terms can take you a long way.
5. Make sure that every time an email goes out from any of your firms email addresses, it includes a signature block with the name of the employee, name of the firm, city, state and other relevant contact details.
6. Teaching law at local community colleges or taking legal awareness workshops among citizens is also a great way to gain recognition within your community.
7. Make sure that everyone within the immediate vicinity of your office have an opportunity to get to know you and understand what type of law you practice.
8. The key to success for any professional for that matter is effective Public Relations. Maintain a holiday card list and ensure that it grows by the year. Do not deter from sending out birthday and anniversary wishes to clients and other business associates who may refer your name to other potential clients. And, feel free to ask a satisfied client to refer others to you at the end of a successful litigation.
9. Make yourself visible at community events such as religious celebrations at your church or synagogue, at weddings and other such events where you have a lot of opportunity to interact with potential clients.
10. Consider advertising on the internet, and in school and church newsletters. This is typically cost-effective as well as surprisingly effective in reaching out to the right target audience.
The key is to get proactive about your marketing initiatives to receive positive results.
