subject: Design A Small Business Logo With Harmony! [print this page] Most of us come across a situation where we have to make a decision that can probably change our life; professionals come across this situation quite a lot. While starting up a new business, we all need a new identity that is competitive enough to make our brand stand out among the competition. Coming up with a brand identity is daunting for both parties i.e. the client and the designer. If the client doesnt have a clear idea as to what exactly he wants his brand identity to look like, then he wont be able to convey his idea across to the designer trouble on both ends. There are certain very simple guidelines that can help a designer and the client as well to finalize a brand identity that seemed nowhere at the time of its conception. Lets have a look at those guidelines in detail...
GUIDELINES FOR CLIENTS
oMission, Goal & Objectives The owner of a small business should be absolutely clear about its vision, mission, goals and objectives. Only when youre clear about these things, it can be portrayed into your small business logo design effectively.
oTarget Audience When you think of starting up a new business, analyzing your target audience is a must. What are their needs, what is their purchasing behavior, how much do they spend, do they get effected by economy; and much more information will help you to target your audience more effectively.
oCommunication & Financials The essence of a product turning out to be good is the strong communication that exists between the buyer and the seller. The one who needs a small business logo design must clearly identity the designer about his financial constraints so that the designer works accordingly.
GUIDELINES FOR DESIGNERS
oCompatibility Factor For a small business, getting a logo designed is highly important as it will be used in different marketing stuff such as websites, banners, brochures, social media marketing and much more. A small business logo design needs to have that compatibility factor to depict harmony and synchronization among the company.
oStyling of the logo It is common sense to design a logo with colors and fonts that are attractive and appealing to the eye. Too many colors or funky font styles will not only make your logo look messy and clumsy but also will irritate your customers.
oBeing Simple It is hard to believe but simplicity is what makes a logo design look extraordinary. The reason for simplicity to top the charts is that it can easily make a place in the consumers mind. Simple logo designs help are easy to remember and help in brand recall as well.
