subject: People Power In Fitness Marketing [print this page] These days, more entrepreneurs are venturing into the fitness world with health clubs and gyms. As the competition becomes fiercer, the best way to stand out is by making use of the best assets you have people. Here are a few tips on fitness marketing involving people power:
Your Clients
1. Establish relationships with members of your gym, whether they are new or old.
2. Make the older ones stay by giving freebies once they reach a year of membership or each time they successfully attain a fitness goal that is planned with you. This would make them feel valued and a part of your gyms family.
3. Welcome the new folks by constantly checking on their progress and reaching out.
4. Get your old subscribers to work with you as partners in promotions by offering perks and rewards for every new person they get to bring into your gym to sign up. You may offer them a free work out or a certain percentage off their monthly fees for every new client they bring in.
5. Ask members who have successfully attained personal goals together with you to be your endorsers by placing their before and after photos in posters, requesting them to make testimonials, or letting them to share their success story to others.
6. Win the hearts of probable clients with free trial work outs. Offering a week of free trials upon registration can allow them to personally experience what kind of service you offer.
Your Staff
1. Your team must be composed of qualified individuals who specialize in different areas.
2. Since gyms are mostly about reaching optimal health, it does not end in having trainers alone. The best gyms are those with licensed personal trainers, physical therapists, nurses, and nutritionists.
3. Working with professionals will allow you to market credibility.
4. Nurses are there to do initial and follow-up assessments and monitoring for individuals with existing medical concerns.
5. Physical therapists make sure that the personal trainers offer programs that are in accordance to proper body mechanics and rehabilitation.
6. Nutritionists offer safe meal plans that supplement exercises provided by the fitness coaches.
7. Other members of the staff such as the receptionists and assisting crew also matters. Make sure you train them well in dealing with customers in a friendly and professional way.
Having a qualified crew and satisfied members can easily boost your gym sales. Businesses are all about establishing relationships so that you can win other peoples support. Getting everyone inside your health club involved in your promotional efforts is the best way to get this done.
