subject: Useful Website Content Strategy Tips [print this page] With the recent series of algorithm updates that gobble and throw out sites with low quality contents, it now requires a lot more than a having a fancy-looking site, building your links and sending out email blasts for your online business to survive, thrive and do well.
The mantra that every SEO company knows that content is king is more than ever the key to todays website success!
This is because a well written unique and interesting useful content will not only engage the reader, but will also increase search engine rankings and traffic as well as promote the likelihood of quality links from other sites.
So, here are some strategies in creating content:
Create Unique Content. Remember that Google hates duplicate contents. Google even has Panda to eat those scraper sites that have duplicate contents. So, whatever you do, make sure to create a unique content. Know your target market best so you can tailor the content to their individual preferences and interests. Make sure that your content is relevant, useful and interesting. Its what they really want to read and are looking for.
Encourage Users to Leave Reviews. By encouraging user reviews, you not only provide reassurance to your users that there are others who are also buying from the site and, hopefully, endorsing the products or services on offer, but it also provides users a unique and fresh content for your product page, which is great SEO-wise.
Just make sure to avoid using reviews from other sites directly on the product page if you can help it. Instead, get your own. You can email your customers after they receive your product and ask for a review. You can even provide incentives like giving them a coupon code so they come back to purchase from you again.
Use Original High-Quality Images. Make sure that the images are more relevant to your target audience. You could also ask your customers, aside from a product review, for images and add those to your product pages. Images are known to drive engagement. This is because visuals dont need a translation, so international audiences can easily understand what your product is about.
Include Videos. Evidence suggests that on a site, with a product that includes a video explanation, their purchases rise and returns decrease. You could put demo videos, showing your staff members demonstrating how to use your products. You could also add videos of your customers experiences using your product, attesting to the quality and the many users of your products (credibility).
Link to Related Content. Make sure to link any of your articles to each of your products on your product page that is relevant to the article content. Doing this is a good way to bridge to the content you're creating elsewhere and integrate it into your product page.
Share Content to Social Media Sites. Nowadays, more and more people are making use of social media sites to find products and services as well as get recommendations for whats the best and of quality. Peoples recommendations are more than ever becoming a powerful leverage. Even search engines rank well those with a great number of likes, tweets, followers, repins and the like. This is because people tend to believe more something that has tangible proof that there are people who are using the products or are making use of the products. And now, most of these recommendations are found in social media sites.
Add Frequently Ask Questions. There are times that your visitors couldnt find what they are looking for in the product description. So make sure to add a Product FAQ. In this way, you are capturing their interest before they exit the site.
In your Product FAQ, try thinking about the most common questions your visitors might have when considering making a purchase. Then, make sure to spell things out clearly so they dont get put off by marketing jargon or terms and conditions.
