subject: The Truth Behind Education Tours Of India [print this page] Businesses pertaining to tours and travel to India are looking for a boost. In the wake, there has been a sea change in the perception and approach towards India Tours in the recent past. In the league of current changes, education tours have been introduced in the Indian context. It is worth pondering to analyze that these kinds of tours are going to make a substantial difference or they are just without any depth in their claims. The truth needs to be unearthed to look into it keenly.
Let us have a grasp on the Cox and Kings business model for a while. In a move that could lead to transformation of tour business in India, education tours have been introduced in order to make the travelers aware of intricacies of India such as geography and history. The current step is to integrate its domestic market with the European business model. This is to innovate the current business model at this point of time.
As far as the span of Cox and Kings' business is concerned, it spans across Europe, India, and the US including Japan and Australia. Interestingly, the percentage of share that India renders is not less than 25-30 per cent making it huge in terms of profits. Pondering on keenly we find that in India the company earns 76 per cent of its revenue from day to day tours such as leisure and meeting-incentive India Tour Packages. The remaining balance comes from foreign exchange, inbound tourism and corporate business.
As far as education tours are concerned, they owe a historical perspective. As the Company is set to roll out the concept in India next year, it is undergoing to develop a site especially for India. The activity includes both residential and leisure facilities. What exactly are education tours especially in the Indian context? In fact, India is a rich country with complex social fabric. This in turn gives it a character that is diverse in nature. In fact, this is what makes it interesting and worth educating to the travelers. To educate the travelers is basically the intent behind the education tours in the Indian context.
However, if we look at the India Tour keenly, we find that there have been expert guides educating the travelers on the Indian vicinities. This is true as far as the Indian context is concerned. Since this country is complex, it has always been subjected to be studied. This in fact has been the primary motive behind the Cox and Kings projecting this concept at this point of time. In fact, as things are going, it is worth pondering to take into account the current decision by Cox and Kings. Whatever may be the extent of the outcome, it is clear that the Company is going to reap benefit from the current decision. This is in fact one of the decision that will bring innovation to the overall tourism industry of India. Although the concept is old but the packaging is new.
