subject: Hermes Target Younger Consumers [print this page] Hermes Birkin Bag is the most desirable accessory women lust over. No matter what age bracket you are in there are a range of products for the both the older and younger consumers.
Whether the handbag is pre-owned or brand new, the handbag can fetch up to five digit figures. Pre-owned Hermes can fetch up to more than its original price due to its vintage nature.
The Hermes Birkinand the Hermes Kelly has been a huge hit over the years, even since it was first welcomed into the fashion world, prices have soured over the years. The exposure it has received through celebrities having the handbag have strengthened the brand image to the current generation. The luxury nature of the handbag has allowed the handbag to grow ever more popular. The Hermes handbags have become a symbol of wealth and good taste, whether you buy the Hermes Kelly bag or Hermes Birkin.
Hermes is constantly tweaking their marketing campaigns to be in line with current trends. The French label has recently marketed their silk scarves to younger consumers. The iconicHermes scarfis now being targeted to 20 and 30 year olds,whereas the scarf was previously targeted to affluent middle-aged women consumers. A younger director, 18-year-old photographer Oliver Bee,produced the social film targeting the young love of the young generation.
The film is vibrant,colourful, fun and haveelements of vintage have been seen throughout the film. Il Est Pour Nous, it is for us, is the name of the film. The scarf range if modelled by the young women and man who are having fun spending time with one another. You can see the beautiful scarf range decorated in the picnic area, the use of vibrant colours are visualised in the dcor which complement the scarf range and the Hermes brand image.
Herms is one of the many luxury brands using social media/films to raise brand awareness. They understand the importance of digital marketing to gain popularity with the younger generations. The aim of this particular social film was to target younger audiences in a way they could relate to the subject and product. A subtle video to gain brand coverage. The outcome was to strengthen the brand name to younger consumers. A beautiful love story that can relate to the younger audience with the use of Hermes scarf being a subtle existence in the video.
The Hermes brand has used digital marketing in a great way to reach out to the younger generations, those who may have not known of the brand. Other luxury brands have also added social media to strengthen their brands image.
