subject: E-commerce In India: How It Has Evolved In Recent Years? [print this page] When the entire world has become computer-savvy, online shopping in India is rather moving a snail pace journey. It has not picked up that well because penetration of internet is rather slow and secondly Indians have a bad experience of internet shopping. Leaving apart the grass root issues, online shopping in India has a great potential and is trying to evolve quite fast. It has great potential to grow expotentially.
Traditionally Indians are quite conservatives when it comes to online shopping. This is because they want to physically touch and test the features before buying it. Added to all these all tech-savvy want to bargain the price before coming to the final economic deal. Again with the passage of time came teleshopping which did not deal with all products. Some sold health and fitness equipments or cooking ranges which were usually termed as low-intensity and niche products. On the other hand many of us witnessed the mall culture where everything was found under one roof at some competitive prices. Then came online shopping which is at a preliminary stage and is gradually covering other parts of India.
The Breakthrough Technology
The modernization of fast paced life has paved room for internet shopping, People have actually commenced shopping online through the conveience of online portals right from the comforts of their living room. It would not be wrong to stay that shopping has revolutionised in India. Now you can even shop through your smart phone. In order to entice customers, many online shopping portals for garments deliver products at no shipping costs. Then added to all these many reputed websites offer toll-free numbers to their buyers so that they can register their issues with customer service.
Know the Success Story
Today many Indian brands have joined the wandbagon like facebook TT Textiles because it started from the grassroot level and managed to have a strong foothold across various regions in India. It maufactures number of products like fabrics, Garments Cotton Yarn and agrocommodity. The brand is selling in 50 plus countries across the globe. There is no doubt that it is one of the most innovative textile company. Over the years it has won number of awards and accolades.
Online stores work on the same promotional calendar as a physical stores as they too offer seasonal discounrs and sales on their products. Throughout the year big sales events are carried out to lure customers. Today many people have realised that they can save a lot by shopping online. Even retailers are working to provide user-freiendly e-commerce websites. All you have to do is to follow some guidelines to earn maximum profits.
Guidelines for Creating E-commerce Website
(1) Make your home page clutter-free
(2) Ensure that your users reach the right page of your website
(3) Always take the user to the right panel of your website
(4) Registration should be option on your website
(5) Provide right results to your users
(6) Make things easy for your buyers
(7) Reassure your users
(8) Make your website useful and agree to help your users
(9) Give complete products details so that the users do not feel lost
(10) The display of your products should be clear. To haver a clear idea you can also visit tttextiles.com
The bottom line is that there is no single recipe for success in e-commerce because retailers need to balance number of things. You can customise your needs as per your requirement.
