subject: Mobile Game Developers: How To Allow The User To Find The Most Fun Games [print this page] If you just code the new development of the game app the last line, and that the whole universe the most fun games, what will you do next? The following is a mobile advertising company Tapjoy partner Chris Akhavan Login Conference yesterday in San Francisco to mobile game developers provide some issue recommendations:
Eye effect
Players are appearance association senior member. Not only the game interface need to elaborate design, icon is the first step to attract eyeball. Orange and blue is always application developer's pet, from color learn point of view, the two color contrast is more can bring visual impact, so a lot of Hollywood movie posters are made with the contrasting color combination. But when all the app is that two color for fundamental key, may select another color the effect will be better.
In the north American market, if you want to release your universe good game, and want to iTunes store or Google recommend your game, that at least 10 - to $200000 budget, plus all kinds of marketing, total cost could be as high as more than $1 million. Find a a spectrum of cooperation partners can save a lot of money, and famous open platform and cooperation traders have tencent, Gree, Animoca, Mobage, Tinyco, Chillingo, Backflip and Tapjoy, etc. Game developers can pass and their cooperation and sharing, gain more promotion support.
The game early release, the best first to Mexico, Canada, so that the user a small number of open markets, so as to test its popularity, if there is a bug can also improve immediately. Chris joked that even in Canada someone gives bad review, America's App store also cannot see.
So now that the game has been released, how to let more people to play this game?
Common marketing mode:
A) reward type installation (rewarded installs)
B) video advertising
C) span device advertisement (cross device promotion), in computer, tablet PC, intelligent mobile phone conversion between
D) social network advertising
E) reputation
F) App store recommend
Chris recommend Android game developers can be in Google Play recommend games to wall (wall), Google Play the two development group meeting on Friday audit user high praise number high game, recommended to Google Play display panel, repass round of audit, will be Google Play recommend to their page up.
Solicitude, and the
About not be user abandoned method, can see before me a report. Chris personal provides two ways: one is to encourage friends invited friends, strengthen the interactivity between friends. When the circle of friends are playing this game, the user is often will not leave. The second is increasing every day way reward user login, continuous login number, the more the more reward, and to allow the user to know how the rich reward.
The whole universe is the strongest game several standard
Finally, Chris list some very successful game victory in common:
Multi-language environment
Many system, equipment compatible
Support scientific and technical details: retinal screen, screen flip, multitasking, positioning service, support the game center preservation and so on.
The game release is an art, not one or two words can be generalized. PingWest welcome Daniel exchange experience, to benefit more games for kid developers.
